"bugs" App Store Keywords Research Case | ASOTools
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"bugs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bugs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “state employee credit union”, “dr. driving”, “love live”, “troll face”, “inspired quotes”, “drinks”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bugs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bugs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ladybugs 58 12 250+ 67
bed bugs 56 34 250+ 177
bugs bunny 41 27 249 160
love bugs 36 32 250+ 176
identify bugs 26 6 250+ 64

The search volume of the core keyword bugs in Google App Store reached 43, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bug Smasher bug 43 61
2
World of Bugs buguei 11 36
3
Ant Smasher squashing 53 51
4
Bugs bugs banger max ≤5 30
5
???? Ant Hill Survival Simulator: ???? Bug World anthill 19 29
6
Bugs Go mjx go ≤5 30
7
Bug Battle Simulator 3D glow bug simulator ≤5 25
8
Bug Smashing toddler games for 1 2 3 4 5 year olds juegos de brbes 26 23
9
Bugs Life 3D Free - 3D Live Wallpaper bug life 12 14
10
Bugs and Buttons bugs and buttons 10 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
best buu 82 53 249 227
pubg 80 54 249 111
pung 75 58 250+ 237
quqg 75 48 249 226
pobji 75 40 249 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Buy bestbuy 82 34
2
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
3
Best Buy Assured Living best buy assured living ≤5 30
4
Best Fiends - Free Puzzle Game best friends 51 48
5
DRAGON BALL Z DOKKAN BATTLE drogin ball z 56 30
6
Coupons for Best Buy best buy coupons 33 14
7
BEST BUY+ bast buy ≤5 17
8
Gearbest Online Shopping gerbest 51 45
9
Top Speed: Drag & Fast Racing untouchables 36 52
10
Price Tracker for BestBuy price watch for best buy ≤5 30

These five keywords: “best buu”, “pubg”, “pung”, “quqg”, “pobji”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best Buy”, “eBay Shopping - Buy, sell, and save this holiday”, “Best Buy Assured Living”, “Best Fiends - Free Puzzle Game”, “DRAGON BALL Z DOKKAN BATTLE”, “Coupons for Best Buy”, “BEST BUY+”, “Gearbest Online Shopping”, “Top Speed: Drag & Fast Racing”, “Price Tracker for BestBuy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bugs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bugs