"otome game" App Store Keywords Research Case | ASOTools
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"otome game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “otome game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “i-ready”, “blendr”, “citizenship”, “gangsters”, “preparado”, “meme maker`”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “otome game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword otome game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
otome games 29 22 250+ 184
ikemen vampire otome game ≤5 30 250+ 200
ikemen sengoku:otome game ≤5 30 250+ 190
forbidden love otome games ≤5 30 250+ 188
the cat of happiness 【otome game : kawaii】 ≤5 30 250+ 176

The search volume of the core keyword otome game in Google App Store reached 32, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
A3! Otome Anime Game daisuke kanbe 38 51
2
Dangerous Fellows: your Thriller Otome game daisuke 38 48
3
Ikemen Vampire Otome Games vampire knight 39 28
4
Obey Me! - Anime Otome Dating Sim / Dating Ikemen beelzebub 43 32
5
Nightmare Harem: Free Otome Games English harem 39 26
6
Ikemen Sengoku Otome Anime Game ikemen sengoku 19 15
7
Midnight Cinderella:Otome Anime Game animet 73 20
8
Honey Magazine - Free otome dating sim okko 32 31
9
Twilight Blood : Romance Otome Game new genius, llc ≤5 30
10
Ikemen Revolution: Otome Game revolutionary love 36 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
animet 73 20 250+ 139
mangogo 70 42 250+ 210
twlight 61 39 250+ 196
twilights 61 24 250+ 134
twight 61 17 250+ 113

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Midnight Cinderella:Otome Anime Game midnight cinderella 12 18
2
Dream Girlfriend ainme 56 15
3
Bungo Stray Dogs: Tales of the Lost nanime 46 30
4
Ikemen Sengoku Otome Anime Game ikemen sengoku 19 15
5
Love Live! School idol festival- Music Rhythm Game love live 38 40
6
Game of Dice game of dice 28 13
7
THE ALCHEMIST CODE alchemist 39 26
8
Dragalia Lost dragalia lost 34 42
9
Animate free! minecraft animation 25 13
10
VRV: Different All Together vrv 49 44

These five keywords: “animet”, “mangogo”, “twlight”, “twilights”, “twight”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Midnight Cinderella:Otome Anime Game”, “Dream Girlfriend”, “Bungo Stray Dogs: Tales of the Lost”, “Ikemen Sengoku Otome Anime Game”, “Love Live! School idol festival- Music Rhythm Game”, “Game of Dice”, “THE ALCHEMIST CODE”, “Dragalia Lost”, “Animate free!”, “VRV: Different All Together”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “otome game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “otome game