"citizenship" App Store Keywords Research Case | ASOTools
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"citizenship" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “citizenship” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “td bank online”, “cult”, “mr robot”, “justice”, “analog clock”, “blob”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “citizenship” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword citizenship from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
citizenship application 31 30 249 30
citizenship canada 29 12 250+ 77
u.s. citizenship test 28 4 249 29
sovereign citizenship 24 9 248 64
citizenship test 23 34 250+ 15

The search volume of the core keyword citizenship in Google App Store reached 41, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Free US Citizenship Test 2020 citizenship usa 21 6
2
US Citizenship Test 2020 citizenship application 31 30
3
US Citizenship Test 2021 Audio us citizen 31 21
4
US Citizenship Test 2020 cuidadania 12 12
5
US Citizenship Test 2020 Audio - Free Exam Prep citizenship test 2019 ≤5 30
6
US Citizenship Test - Advanced citizen test 2015 ≤5 4
7
USCIS: Civics Test Study Tools civics 31 11
8
US Citizenship Test 2020 Audio citizenship test with audio ≤5 30
9
US Citizenship Test naturalization test 6 2
10
US Citizenship Test 2020 امتحان الجنيسه الامريكيه ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
canadian 70 59 250+ 21
citizen 59 64 249 37
citizens 55 40 249 28
cotizens 55 36 249 170
citiizen 55 26 250+ 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Canadian Online - Foreigners Chat, Singles Dating dating sites in canada 14 9
2
Canadian Tire canadian tire canada 70 46
3
Canadian Chat canadian chat meet friends free ≤5 5
4
Canadian chat, App ,Meet single women and man free canada video chat app ≤5 30
5
Canadian Citizenship Test 2020 canada citizenship test prep ≤5 30
6
VPN Canada - Get free Canadian IP vpn canada 14 30
7
Canadian Newspapers canadian newspapers plus ≤5 2
8
Canada Provinces & Territories - Canadian Quiz provinces of canada 41 7
9
Canada Dating & Canadian Chat canada dating apps free for adults ≤5 30
10
CBC News cbc news 47 15

These five keywords: “canadian”, “citizen”, “citizens”, “cotizens”, “citiizen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Canadian Online - Foreigners Chat, Singles Dating”, “Canadian Tire”, “Canadian Chat”, “Canadian chat, App ,Meet single women and man free”, “Canadian Citizenship Test 2020”, “VPN Canada - Get free Canadian IP”, “Canadian Newspapers”, “Canada Provinces & Territories - Canadian Quiz”, “Canada Dating & Canadian Chat”, “CBC News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “citizenship”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “citizenship