"ookla test" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ookla test” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tamiya”, “zaatar”, “mv”, “pulse ox”, “dumpster”, “vegan recipes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ookla test” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ookla test from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
speed test ookla 61 11 250+ 74
ookla test speed 61 11 250+ 73
ookla speed test 55 9 250+ 69
speed test by ookla 39 8 250+ 64
ookla net speed test 24 8 250+ 66

The search volume of the core keyword ookla test in Google App Store reached 34, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Internet Speed Test, 4G Speed Test & WiFi Analyzer teste de velocidade de internet brasil banda larga ≤5 24
2
Internet Speed Test Lite internet speed test lite ≤5 30
3
WiTools: Speed Test and WiFi Tools gwm-portable diagnostic tool ≤5 30
4
Internet speed test : Wifi Speed test meter 2020 wifi internet speed meter 2020 ≤5 7
5
Internet Speed Test - Bandwidth Speed check band width 41 14
6
Network Tester fluke linksprinter 300 ≤5 23
7
Test my internet speed - Broadband speed test my broadband speed test ≤5 5
8
Internet Speed Tester Meter kbps kbps 17 12
9
Konnekt -WiFi Tools,Speed Test and Track Data Used wifi router data usage monitor ≤5 9
10
Simple Speed Test olala speed test ≤5 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nitflexs 93 30 249 206
wzap 90 66 250+ 240
speeddtest 90 32 250+ 145
test speed 90 15 250+ 96
testspeed 90 14 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix Movie Downloader - Torrent Movie download download hacked netflix ≤5 30
2
Guide for NetFlix & Watch TV Shows for NetFlix netflix guide 2020 streaming movies and series ≤5 30
3
Guide for Netflix 2020 app para atualizar netflix ≤5 30
4
NetFlix Guide 2020-Streaming Trending Movies/Shows netflix guide 2020 streaming movies and series ≤5 30
5
MovieFlix - Free Online Movies & Web Series in HD moviesflix 65 6
6
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
7
Helpflix halo v4.1.0 adfree_androidtunado ≤5 30
8
SHOWTIME showtime 54 36
9
ستارزبلاي STARZPLAY starzplay 43 28
10
Netflix VR netflix vr 20 5

These five keywords: “nitflexs”, “wzap”, “speeddtest”, “test speed”, “testspeed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix Movie Downloader - Torrent Movie download”, “Guide for NetFlix & Watch TV Shows for NetFlix”, “Guide for Netflix 2020”, “NetFlix Guide 2020-Streaming Trending Movies/Shows”, “MovieFlix - Free Online Movies & Web Series in HD”, “Netflix Guide 2020 - Streaming Movies and Series”, “Helpflix”, “SHOWTIME”, “ستارزبلاي STARZPLAY”, “Netflix VR”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ookla test”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ookla test