"online ordering food" App Store Keywords Research Case | ASOTools
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"online ordering food" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “online ordering food” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “physical therapy”, “baguette”, “optician”, “body building”, “liberators”, “whale”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “online ordering food” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword online ordering food from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ordering food online 33 15 250+ 125
kfc online food ordering 8 18 246 144
talabat: online food ordering ≤5 10 247 162
online food ordering app ≤5 8 250+ 103
laziz pizza - online food ordering ≤5 9 248 162

The search volume of the core keyword online ordering food in Google App Store reached 33, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
2
DoorDash - Food Delivery door dash 73 32
3
All in One Food Delivery App | Order Food Online jollebe 55 18
4
Uber Eats: Order Food Delivery uber eats 74 30
5
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
6
Restaurant Order Taking App gloria food 19 9
7
zomato - online food delivery & restaurant reviews zomato 51 30
8
McDonald's madonald 85 43
9
Instacart: Shop groceries & get same-day delivery cart 65 65
10
EatSure - Food Delivery | Order Food Now! faasos 28 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 31 250+ 160
nearest restaurants 87 19 250+ 115
madonald 85 43 246 193
mcds 85 24 243 156
mc donall 85 30 248 12

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant.com restaurant 70 86
2
Food Street - Restaurant Management & Food Game foodstreet 41 28
3
Cooking City: frenzy chef restaurant cooking games ресторани 33 25
4
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
5
Cooking Yummy-Restaurant Game yummy games ≤5 6
6
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
7
Animal Restaurant рестораны 41 27
8
Cooking Fever restaurantes 65 23
9
Restaurant Story™ reasturant 50 31
10
My Cooking - Restaurant Food Cooking Games mi cocina 29 22

These five keywords: “restaurants”, “nearest restaurants”, “madonald”, “mcds”, “mc donall”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “Food Street - Restaurant Management & Food Game”, “Cooking City: frenzy chef restaurant cooking games”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Yummy-Restaurant Game”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Animal Restaurant”, “Cooking Fever”, “Restaurant Story™”, “My Cooking - Restaurant Food Cooking Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “online ordering food”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “online ordering food