"navy" App Store Keywords Research Case | ASOTools
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"navy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “navy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scoot”, “vitiligo”, “bmce direct”, “cake decorating”, “satisfying”, “lana”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “navy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword navy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ole navy 72 36 250+ 186
old navy 67 41 250+ 204
navy federal 60 48 248 212
navyfederal 60 43 250+ 218
okd navy 48 38 250+ 207

The search volume of the core keyword navy in Google App Store reached 42, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Navy Federal Credit Union navy federal 60 48
2
Navy App Locker mynavy portal 46 34
3
Navy COOL navy cool 20 33
4
My Navy Journey us navy 38 12
5
Official Navy PFA navy pfa 8 31
6
WORLD of SUBMARINES: Navy Warships Battle Wargame submarine 38 48
7
Navy Field us navy warship ≤5 7
8
Marina Militare It Navy Sim marina 36 45
9
ASVAB Navy Mastery asvab navy mastery ≤5 30
10
MyNavy UNIFORMS uniforms 41 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ole navy 72 36 250+ 186
old navy 67 41 250+ 204
g a p 63 12 249 72
navy federal 60 48 248 212
navyfederal 60 43 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Old Navy old navy 67 41
2
Navy Federal Credit Union navy federal 60 48
3
Coupons for Old Navy discount promo code Couponat old navy 67 41
4
Gap g.a.p 63 15
5
Navy App Locker mynavy portal 46 34
6
Rainbow - Clothing for Women, Plus Size & Kids rainbow 57 70
7
WORLD of SUBMARINES: Navy Warships Battle Wargame submarine 38 48
8
JCPenney – Shopping & Deals jcpenny 57 46
9
My Navy Journey us navy 38 12
10
Marina Militare It Navy Sim marina 36 45

These five keywords: “ole navy”, “old navy”, “g a p”, “navy federal”, “navyfederal”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Old Navy”, “Navy Federal Credit Union”, “Coupons for Old Navy discount promo code Couponat”, “Gap”, “Navy App Locker”, “Rainbow - Clothing for Women, Plus Size & Kids”, “WORLD of SUBMARINES: Navy Warships Battle Wargame”, “JCPenney – Shopping & Deals”, “My Navy Journey”, “Marina Militare It Navy Sim”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “navy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “navy