"nissan" App Store Keywords Research Case | ASOTools
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"nissan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nissan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “airpods pro”, “loteria nacional”, “google image”, “sloths”, “ups tracking”, “dispensaries”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nissan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nissan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nissan 350z 50 27 250+ 160
altima nissan 48 52 249 232
nissan rogue 48 34 249 159
nissan sentra 46 30 249 150
nissan murano 41 37 248 182

The search volume of the core keyword nissan in Google App Store reached 55, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
NMAC Account Manager nissan finance 37 38
2
NissanConnect® Services nissian 65 16
3
Nissan Quick Guide nisan 33 23
4
Nissan Mobile Partner map update tool nissan ≤5 19
5
MyNISSAN my nissan 9 7
6
NissanConnect® EV & Services nissan leaf 34 27
7
EconTool for Nissan ELM327 cvtz50 бесплатно ≤5 21
8
Door to Door Navigation door to door 23 5
9
Nissan Finance nrfm ≤5 28
10
Nissan Innovation Experience nissan innovation experience ≤5 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle maps 93 23 249 160
maps google 93 20 250+ 154
goofle maps 93 19 250+ 159
google mpss 93 30 248 170
jgmx 77 68 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Navigator Lite [Google Maps Viewer: Gear / Galaxy] navigation apps free samsung watch ≤5 7
2
Live Camera & Earth Maps, GPS Route Navigation PRO video map 3d pro ≤5 30
3
Night Earth free earth night 21 10
4
GPS Maps, GPS Navigation, Driving Directions navigate gaylord ≤5 21
5
GPS, Maps, Navigate, Voice Directions Route Finder snaptools ≤5 19
6
GPS Navigation & Map Locator - Route Finder click&route ≤5 30
7
Free GPS Navigation - Live Maps & Route Finder technetminds ≤5 30
8
GPS, Map My Route, Directions, Route Planner,G map map my driving route ≤5 6
9
Voice Navigation GPS Maps Route Traffic Navigation mls destinator talk and drive ≤5 30
10
Map Marker map marker 16 9

These five keywords: “oogle maps”, “maps google”, “goofle maps”, “google mpss”, “jgmx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Navigator Lite [Google Maps Viewer: Gear / Galaxy]”, “Live Camera & Earth Maps, GPS Route Navigation PRO”, “Night Earth free”, “GPS Maps, GPS Navigation, Driving Directions”, “GPS, Maps, Navigate, Voice Directions Route Finder”, “GPS Navigation & Map Locator - Route Finder”, “Free GPS Navigation - Live Maps & Route Finder”, “GPS, Map My Route, Directions, Route Planner,G map”, “Voice Navigation GPS Maps Route Traffic Navigation”, “Map Marker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nissan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nissan