"nissan" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nissan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “airpods pro”, “loteria nacional”, “google image”, “sloths”, “ups tracking”, “dispensaries”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “nissan” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nissan from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
nissan 350z | 50 | 27 | 250+ | 160 |
altima nissan | 48 | 52 | 249 | 232 |
nissan rogue | 48 | 34 | 249 | 159 |
nissan sentra | 46 | 30 | 249 | 150 |
nissan murano | 41 | 37 | 248 | 182 |
The search volume of the core keyword nissan in Google App Store reached 55, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | NMAC Account Manager | nissan finance | 37 | 38 | |
2 |
|
NissanConnect® Services | nissian | 65 | 16 |
3 |
|
Nissan Quick Guide | nisan | 33 | 23 |
4 |
|
Nissan Mobile Partner | map update tool nissan | ≤5 | 19 |
5 |
|
MyNISSAN | my nissan | 9 | 7 |
6 |
|
NissanConnect® EV & Services | nissan leaf | 34 | 27 |
7 |
|
EconTool for Nissan ELM327 | cvtz50 бесплатно | ≤5 | 21 |
8 |
|
Door to Door Navigation | door to door | 23 | 5 |
9 |
|
Nissan Finance | nrfm | ≤5 | 28 |
10 |
|
Nissan Innovation Experience | nissan innovation experience | ≤5 | 27 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
oogle maps | 93 | 23 | 249 | 160 |
maps google | 93 | 20 | 250+ | 154 |
goofle maps | 93 | 19 | 250+ | 159 |
google mpss | 93 | 30 | 248 | 170 |
jgmx | 77 | 68 | 250+ | 250 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Navigator Lite [Google Maps Viewer: Gear / Galaxy] | navigation apps free samsung watch | ≤5 | 7 |
2 |
|
Live Camera & Earth Maps, GPS Route Navigation PRO | video map 3d pro | ≤5 | 30 |
3 |
|
Night Earth free | earth night | 21 | 10 |
4 |
|
GPS Maps, GPS Navigation, Driving Directions | navigate gaylord | ≤5 | 21 |
5 |
|
GPS, Maps, Navigate, Voice Directions Route Finder | snaptools | ≤5 | 19 |
6 |
|
GPS Navigation & Map Locator - Route Finder | click&route | ≤5 | 30 |
7 |
|
Free GPS Navigation - Live Maps & Route Finder | technetminds | ≤5 | 30 |
8 |
|
GPS, Map My Route, Directions, Route Planner,G map | map my driving route | ≤5 | 6 |
9 |
|
Voice Navigation GPS Maps Route Traffic Navigation | mls destinator talk and drive | ≤5 | 30 |
10 |
|
Map Marker | map marker | 16 | 9 |
These five keywords: “oogle maps”, “maps google”, “goofle maps”, “google mpss”, “jgmx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Navigator Lite [Google Maps Viewer: Gear / Galaxy]”, “Live Camera & Earth Maps, GPS Route Navigation PRO”, “Night Earth free”, “GPS Maps, GPS Navigation, Driving Directions”, “GPS, Maps, Navigate, Voice Directions Route Finder”, “GPS Navigation & Map Locator - Route Finder”, “Free GPS Navigation - Live Maps & Route Finder”, “GPS, Map My Route, Directions, Route Planner,G map”, “Voice Navigation GPS Maps Route Traffic Navigation”, “Map Marker”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “nissan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: