"nail" App Store Keywords Research Case | ASOTools
×

"nail" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nail” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “video downloader facebook”, “h”, “flipping coin”, “stitching”, “polygons”, “giogle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nail” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nail from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sgnail 77 50 249 215
nail salons 63 7 250+ 68
nail salon 57 36 250+ 77
nail salon! 57 9 250+ 78
nails 53 28 250+ 55

The search volume of the core keyword nail in Google App Store reached 51, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 58 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Acrylic Nails! nail salons 63 7
2
Fashion Nail Salon Game: Manicure and Pedicure App manicures 46 7
3
Nail Salon 3D nail salon 57 36
4
3D Nail Art Games for Girls girl gamers 50 30
5
Nail Salon : Nail Designs Nail Spa Games for Girls nail appointment ≤5 4
6
Hello Kitty Nail Salon hello kity 58 15
7
YouCam Nails - Manicure Salon for Custom Nail Art nails design 51 6
8
Crayola Nail Party: Nail Salon amlia 39 30
9
Girls Nail Salon - Manicure games for kids girl gamea 50 22
10
Nails Done! 美甲 31 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stuffing 63 13 249 75
nail salons 63 7 250+ 68
abrador 61 55 250+ 230
girls 60 68 250+ 182
naial 60 15 250+ 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunny Pancake Kitty Milkshake - Kawaii Cute Games me gustaría 46 48
2
Top Recipes Cook Book Challenges Free Games ramdhan 14 29
3
Surprise Eggs - Kids Toys Game oyuncakları 41 6
4
Doc McStuffins: Nail Salon doc mcstuffin 39 28
5
kids toys videos fun shows for kids cadbury 43 37
6
Delicious Stuffing Recipes stuffing recipes 14 1
7
Talking Teddy Bear teddies 46 1
8
Claw Crane Little Pets claw crane little pets ≤5 30
9
Injections Syringes & Needles Fun Simulation Game syringe 43 29
10
Dressing and stuffing recipes stuffing recipes for turkey ≤5 1

These five keywords: “stuffing”, “nail salons”, “abrador”, “girls”, “naial”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunny Pancake Kitty Milkshake - Kawaii Cute Games”, “Top Recipes Cook Book Challenges Free Games”, “Surprise Eggs - Kids Toys Game”, “Doc McStuffins: Nail Salon”, “kids toys videos fun shows for kids”, “Delicious Stuffing Recipes”, “Talking Teddy Bear”, “Claw Crane Little Pets”, “Injections Syringes & Needles Fun Simulation Game”, “Dressing and stuffing recipes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nail”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nail