"mushroom" App Store Keywords Research Case | ASOTools
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"mushroom" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mushroom” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “home decor ideas”, “3d games”, “voice change”, “youtube subscribers”, “half life”, “petanque”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mushroom” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mushroom from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mello mushroom 46 55 250+ 243
mellow mushroom 42 23 249 170
mushrooms 38 12 250+ 30
mushroom identification 34 17 250+ 94
enoki mushroom 34 30 250+ 182

The search volume of the core keyword mushroom in Google App Store reached 44, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shroomify - USA Mushroom Identification mashroom 53 13
2
Mushroom Wars 2: RTS Tower Defense & Mushroom War mw2 24 31
3
Mushroom Identify - Automatic picture recognition hongos comestibles 24 16
4
Magic Mushrooms magic mushrooms 30 27
5
Book of Mushrooms toxicity mushroom ≤5 21
6
Picture Mushroom - Mushroom ID picture mushroom 24 15
7
NEO Mushroom Garden mushroom garden 12 8
8
Mushrooms app pilze 38 11
9
The Mushroom Book the mushroom book ≤5 11
10
Mushroomology: Mushroom Guide lien mushroom ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mashroom 53 13 250+ 76
مطاعم 50 25 250+ 177
fungus 48 15 250+ 73
mello mushroom 46 55 250+ 243
truffle 46 43 250+ 190

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shroomify - USA Mushroom Identification mello mushroom 46 55
2
Mushroom Identify - Automatic picture recognition hongos comestibles 24 16
3
Magic Mushrooms magic mushrooms 30 27
4
Picture Mushroom - Mushroom ID picture mushroom 24 15
5
Mushroom Farming - Mushroom Agriculture milky mushroom cultivation ≤5 24
6
Mushrooms app pilze 38 11
7
3D Mushroom Garden 3d mushroom wallpaper live free ≤5 10
8
Mushroom Wars 2: RTS Tower Defense & Mushroom War mw2 24 31
9
Mushroomology: Mushroom Guide lien mushroom ≤5 30
10
Mushroom War infected mushroom ≤5 30

These five keywords: “mashroom”, “مطاعم”, “fungus”, “mello mushroom”, “truffle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shroomify - USA Mushroom Identification”, “Mushroom Identify - Automatic picture recognition”, “Magic Mushrooms”, “Picture Mushroom - Mushroom ID”, “Mushroom Farming - Mushroom Agriculture”, “Mushrooms app”, “3D Mushroom Garden”, “Mushroom Wars 2: RTS Tower Defense & Mushroom War”, “Mushroomology: Mushroom Guide”, “Mushroom War”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mushroom”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mushroom