"half life" App Store Keywords Research Case | ASOTools
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"half life" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “half life” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sarkari result”, “okemon”, “avalanche”, “ceramic tile”, “casio”, “ministério do trabalho”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “half life” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword half life from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
half life 2 25 27 250+ 197
half life calculator 23 30 250+ 62
half life 1 19 24 250+ 196
half life opposing force 14 32 249 213
half-life 2 episode two 9 33 249 230

The search volume of the core keyword half life in Google App Store reached 37, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 192 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Half-Life 2 half 36 50
2
Xash3D FWGS (Old Engine) halflife 43 39
3
Half-Life 2: Episode One half life 2 mobile game ≤5 30
4
HL1 Soundboard half life combine soundboard ≤5 4
5
Parabot CB half life opposing force launcher ≤5 22
6
Half-Life 2: Episode Two half-life 2 episode two 9 33
7
BSLauncher half life opposing force 14 32
8
Steam steam 71 58
9
Critical Strike CS: Counter Terrorist Online FPS scgo 50 46
10
CS16Client servidor dedicado cs 1.6 ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
steaming 77 28 250+ 155
ggamess 75 60 250+ 240
bubg 75 59 250+ 230
pung 75 58 250+ 237
pibg 75 58 248 231

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Streaming for Android steaming set 6 14
2
Xbox Game Streaming (Preview) xcloud 44 40
3
Streamlabs: Live Streaming App steamlabs 56 38
4
Omlet Arcade - Screen Recorder, Stream Games omelet 53 29
5
Steam steam 71 58
6
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
7
Steam Link steam link 40 30
8
Streaming for Fund streaming for fund ≤5 30
9
Mobizen Live Stream for YouTube - live streaming live on youtube 39 17
10
Streaming Click2Win streaming click2win ≤5 30

These five keywords: “steaming”, “ggamess”, “bubg”, “pung”, “pibg”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Streaming for Android”, “Xbox Game Streaming (Preview)”, “Streamlabs: Live Streaming App”, “Omlet Arcade - Screen Recorder, Stream Games”, “Steam”, “Twitch: Livestream Multiplayer Games & Esports”, “Steam Link”, “Streaming for Fund”, “Mobizen Live Stream for YouTube - live streaming”, “Streaming Click2Win”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “half life”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “half life