"weight watchers" App Store Keywords Research Case | ASOTools
×

"weight watchers" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weight watchers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hoverboards”, “mine sweep”, “dentist”, “priceline”, “jojo siwa”, “kelly blue book”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weight watchers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weight watchers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weight watchers app 38 14 250+ 136
weight watchers point calculator 21 35 249 210
weight watchers recipes 21 23 249 144
weight watchers points calculator 21 15 250+ 197
ww weight watchers 20 33 249 202

The search volume of the core keyword weight watchers in Google App Store reached 50, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 178 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
WW (Weight Watchers Reimagined) watchers 60 32
2
Weight watchers calculator and tracker. weight watchers point calculator 21 35
3
Weight Watchers Foods weight watches 56 27
4
Kurbo by WW (Weight Watchers Reimagined) kurbo 13 11
5
WWDiary points plus diary ≤5 12
6
Weight Watchers Diet Plan ww freestyle ≤5 30
7
Weight Watchers Meals weight watcher 42 18
8
WW Points - Food, Tracker & Calculator points calculator 28 11
9
WW Body Analysis Scale Tracker weight watchers scale 18 28
10
Weight Watchers Recipes weight watchers recipes 21 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aaptoid 72 59 249 232
dafit 68 38 249 199
google glassroom 67 17 250+ 93
michaels 67 13 250+ 31
planet fittness 66 18 249 119

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Downloader by AFTVnews apptoid 72 35
2
Flashlight mobilelife 61 57
3
Sideload Launcher - Android TV side 43 53
4
Flashlight Ultimate sharapova 38 45
5
Samsung Health health 51 71
6
Telegram telegram 75 51
7
Prime Video - Android TV believed 51 48
8
Notifications for Android TV notifications 36 46
9
Chromecast built-in built-in 23 37
10
Fidget Spinner - iSpinner gnocchi 53 30

These five keywords: “aaptoid”, “dafit”, “google glassroom”, “michaels”, “planet fittness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Downloader by AFTVnews”, “Flashlight”, “Sideload Launcher - Android TV”, “Flashlight Ultimate”, “Samsung Health”, “Telegram”, “Prime Video - Android TV”, “Notifications for Android TV”, “Chromecast built-in”, “Fidget Spinner - iSpinner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weight watchers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weight watchers