"mouses" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mouses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cev”, “gwen stefani”, “فيسبوك”, “nós”, “wine”, “bung”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mouses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mouses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mickey mouses 63 27 250+ 158
abc mouses 50 16 250+ 129
mouses for cats 21 9 250+ 103
mouseserver 7 7 250+ 110
mouses slides ≤5 30 250+ 194

The search volume of the core keyword mouses in Google App Store reached 58, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mouse Simulator ratón 45 18
2
Remote Mouse mause 58 11
3
WiFi Mouse(Android remote control PC/Mac/Laptop) wifi mouse 21 10
4
Mouse Simulator - Wild Life Sim wild life sim ≤5 11
5
Home Mouse simulator: Virtual Mother & Mouse mouse traps games 26 25
6
Talking Jerry mouse and talking Tom mouse friends jerrie ≤5 22
7
MouseBot rato 39 21
8
Mouse simulator: game for cat raton 45 19
9
Mouse Family Life Simulator 2020 ratosito 21 42
10
Cat and Mouse .io cat and mouse 23 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jgmx 77 68 250+ 250
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150
peppa pig 63 18 250+ 173
mause 58 11 250+ 81

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FOX Sports: Latest Stories, Scores & Events foz sports 56 21
2
Mad Skills Motocross 2 moto cross 50 11
3
Mouse Simulator mouses 58 5
4
Death Worm™ Free aileen wuornos 43 56
5
onX Hunt: Hunting Maps, Offline GPS/Nav & Weather hunt 55 76
6
Survivalcraft Demo demo 46 66
7
Fidget Spinner sepiner 50 11
8
Pixel Sword Fish io swordfish 29 37
9
Bowmasters browstras 65 30
10
Raft Survival: Ocean Nomad - Simulator raft 55 58

These five keywords: “jgmx”, “pippa pig”, “peppas pigs”, “peppa pig”, “mause”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FOX Sports: Latest Stories, Scores & Events”, “Mad Skills Motocross 2”, “Mouse Simulator”, “Death Worm™ Free”, “onX Hunt: Hunting Maps, Offline GPS/Nav & Weather”, “Survivalcraft Demo”, “Fidget Spinner”, “Pixel Sword Fish io”, “Bowmasters”, “Raft Survival: Ocean Nomad - Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mouses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mouses