"wine" App Store Keywords Research Case | ASOTools
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"wine" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wine” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “картинках”, “action”, “william”, “dance”, “igood”, “labela”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wine” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wine from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amy winehouse 56 51 249 215
total wine 52 8 250+ 39
wine shop 50 3 250+ 14
wineries 45 8 249 39
naked wines 43 53 249 238

The search volume of the core keyword wine in Google App Store reached 55, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Vivino: Buy the Right Wine bvino 45 16
2
Wine.com wine.com 26 1
3
Wine-Searcher wine-searcher 34 12
4
Delectable Wine - Scan & Rate white wine 36 25
5
Wine Diary wine connextion ≤5 30
6
Total Wine & More total wine 52 8
7
Living Wine Labels 19 crimes 39 24
8
Palate Club: Wine Tasting & Wine Shop winery 43 16
9
CellarTracker cellar tracker 26 11
10
Wine Dictionary wine dictionary ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bussfeed 61 48 250+ 226
buzz feed 61 32 250+ 178
grunhun 61 31 250+ 160
deliver 58 80 250+ 150
buzzfeed 58 40 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BuzzFeed: News, Tasty, Quizzes buzz feed 61 32
2
BuzzFeed News tabloids 36 19
3
Tasty recipes 54 64
4
BuzzBreak - US News, Videos & Earn Free Cash! buzz 45 58
5
FuzzBead buzfeed 43 42
6
NYT Cooking nyt cooking 41 22
7
Black News Alerts alerts news 12 11
8
Amazing Facts - Did You Know That? did you know 26 44
9
Ultimate Facts - Did You Know? informative 31 21
10
inFact - News, Facts and more infact 29 22

These five keywords: “bussfeed”, “buzz feed”, “grunhun”, “deliver”, “buzzfeed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BuzzFeed: News, Tasty, Quizzes”, “BuzzFeed News”, “Tasty”, “BuzzBreak - US News, Videos & Earn Free Cash!”, “FuzzBead”, “NYT Cooking”, “Black News Alerts”, “Amazing Facts - Did You Know That?”, “Ultimate Facts - Did You Know?”, “inFact - News, Facts and more”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wine”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wine