"morse-code" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “morse-code” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “big fishing games”, “driving game”, “bee-hive”, “buenos aires,”, “la la la”, “instax camera”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “morse-code” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword morse-code from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
morse code 46 40 249 13
code morse translator 43 30 250+ 57
morse code translator 38 15 249 60
morse code translate 28 2 249 19
learn morse code 20 10 248 65

The search volume of the core keyword morse-code in Google App Store reached 45, its difficulty level reached 1, and the number of apps related to it reached 249, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Morse Mania: Learn Morse Code morse code 46 40
2
Morse Code codigo morse 43 1
3
Morse Code Translator code morse translator 43 30
4
Morse code - learn and play morse code trainer premium ≤5 30
5
morsee : Enjoy Morse code morse taper 7 30
6
Flashlight with Morse code ???? led morse code transmitter ≤5 30
7
M³ Translator: Morse code moris code 34 3
8
Morse Code - Tutorial, Training, Tools morse code training ≤5 7
9
Morse Code morse code beeper button ≤5 2
10
Morse Code morsekey ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
qrcodescanner 56 7 250+ 68
qr code reader 54 38 250+ 123
flashlight 53 78 250+ 129
letra cursiva 53 16 250+ 125
asciid 50 57 249 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FREE QR Scanner: Barcode Scanner & QR Code Scanner qpr code 61 12
2
QR Code Scanner Reader - Free Barcode Cam Scanner barscan code 50 30
3
QR code reader & Barcode scanner (no ads) qr code scan 56 31
4
QR & Barcode Scanner qr/code 61 12
5
QR & Barcode Scanner - QR Code Reader, QR Scanner bar scan 36 9
6
QR & Barcode Reader upc 38 24
7
FREE QR Barcode Scanner: QR Scanner/QR Code Reader qrs reader 34 30
8
Free QR code Scanner app ernstings family 55 50
9
QR Code Reader Barcode Scanner sleek qr code reader ≤5 30
10
QR code scanner for android & Bar-Code,qr-barcode corresponding 39 32

These five keywords: “qrcodescanner”, “qr code reader”, “flashlight”, “letra cursiva”, “asciid”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FREE QR Scanner: Barcode Scanner & QR Code Scanner”, “QR Code Scanner Reader - Free Barcode Cam Scanner”, “QR code reader & Barcode scanner (no ads)”, “QR & Barcode Scanner”, “QR & Barcode Scanner - QR Code Reader, QR Scanner”, “QR & Barcode Reader”, “FREE QR Barcode Scanner: QR Scanner/QR Code Reader”, “Free QR code Scanner app”, “QR Code Reader Barcode Scanner”, “QR code scanner for android & Bar-Code,qr-barcode”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “morse-code”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “morse-code