"mother day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mother day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “جرير”, “palacio”, “kotor”, “mit”, “save instagram video”, “biblia reyna valera”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mother day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mother day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mother s day 2020 41 30 250+ 4
mother day cards 19 3 250+ 22
mother day card 19 30 250+ 8
mother day frames ≤5 30 250+ 18
mother s day special video maker with song ≤5 5 250+ 113

The search volume of the core keyword mother day in Google App Store reached 45, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 3 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mother's Day Bingo mother's day 45 41
2
Ava's Happy Mother's Day Game mother s day 2020 41 30
3
Happy Mother's Day photo frame 2020 mother's day greeting card 7 3
4
Mother's day Messages mother's day wishes for mom ≤5 30
5
Happy Mother Day mother day card 19 30
6
Mothers Day Dress Up mommy and daughter dress up games ≤5 30
7
Happy Mother's Day Video Maker mother's day video maker with song ≤5 5
8
Mother's Day Photo Frames 2020 mom photo frames ≤5 30
9
Happy Mother’s Day Greeting Cards mother day cards 19 3
10
Happy Mother's Day photo frame happy mother's day photo frame ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
madre 58 22 250+ 76
mother's day 45 41 250+ 1
mother s day 2020 41 30 250+ 4
mommy and daddy 39 6 250+ 83
mom and dad 33 7 250+ 78

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mother Simulator: Family Life mother 41 56
2
Frases para Mama te quiero mamá 14 7
3
Reina Madre reina 41 55
4
Poemas para el 10 de Mayo - Poemas Dia de la Madre imágenes día de la madre 13 4
5
Feliz Dia de la Madre imágenes día de la madre 13 4
6
Pregnant Mother Simulator - Virtual Pregnancy Game pregnet 40 16
7
Oufits Para Madre e Hija mother daughter connect ≤5 30
8
Frases de la Madre Teresa frenys ≤5 21
9
Poemas para Mamá muchas gracias mamá ≤5 8
10
Virtual Mother Life Simulator - Baby Care Games 3D mother's care 31 20

These five keywords: “madre”, “mother's day”, “mother s day 2020”, “mommy and daddy”, “mom and dad”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mother Simulator: Family Life”, “Frases para Mama”, “Reina Madre”, “Poemas para el 10 de Mayo - Poemas Dia de la Madre”, “Feliz Dia de la Madre”, “Pregnant Mother Simulator - Virtual Pregnancy Game”, “Oufits Para Madre e Hija”, “Frases de la Madre Teresa”, “Poemas para Mamá”, “Virtual Mother Life Simulator - Baby Care Games 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mother day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mother day