"mother day" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mother day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “جرير”, “palacio”, “kotor”, “mit”, “save instagram video”, “biblia reyna valera”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “mother day” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mother day from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| mother s day 2020 | 41 | 30 | 250+ | 4 |
| mother day cards | 19 | 3 | 250+ | 22 |
| mother day card | 19 | 30 | 250+ | 8 |
| mother day frames | ≤5 | 30 | 250+ | 18 |
| mother s day special video maker with song | ≤5 | 5 | 250+ | 113 |
The search volume of the core keyword mother day in Google App Store reached 45, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 3 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Mother's Day Bingo | mother's day | 45 | 41 |
| 2 |
 |
Ava's Happy Mother's Day Game | mother s day 2020 | 41 | 30 |
| 3 |
 |
Happy Mother's Day photo frame 2020 | mother's day greeting card | 7 | 3 |
| 4 |
 |
Mother's day Messages | mother's day wishes for mom | ≤5 | 30 |
| 5 |
 |
Happy Mother Day | mother day card | 19 | 30 |
| 6 |
 |
Mothers Day Dress Up | mommy and daughter dress up games | ≤5 | 30 |
| 7 |
 |
Happy Mother's Day Video Maker | mother's day video maker with song | ≤5 | 5 |
| 8 |
 |
Mother's Day Photo Frames 2020 | mom photo frames | ≤5 | 30 |
| 9 |
 |
Happy Mother’s Day Greeting Cards | mother day cards | 19 | 3 |
| 10 |
 |
Happy Mother's Day photo frame | happy mother's day photo frame | ≤5 | 3 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| madre | 58 | 22 | 250+ | 76 |
| mother's day | 45 | 41 | 250+ | 1 |
| mother s day 2020 | 41 | 30 | 250+ | 4 |
| mommy and daddy | 39 | 6 | 250+ | 83 |
| mom and dad | 33 | 7 | 250+ | 78 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Mother Simulator: Family Life | mother | 41 | 56 |
| 2 |
 |
Frases para Mama | te quiero mamá | 14 | 7 |
| 3 |
 |
Reina Madre | reina | 41 | 55 |
| 4 |
 |
Poemas para el 10 de Mayo - Poemas Dia de la Madre | imágenes día de la madre | 13 | 4 |
| 5 |
 |
Feliz Dia de la Madre | imágenes día de la madre | 13 | 4 |
| 6 |
 |
Pregnant Mother Simulator - Virtual Pregnancy Game | pregnet | 40 | 16 |
| 7 |
 |
Oufits Para Madre e Hija | mother daughter connect | ≤5 | 30 |
| 8 |
 |
Frases de la Madre Teresa | frenys | ≤5 | 21 |
| 9 |
 |
Poemas para Mamá | muchas gracias mamá | ≤5 | 8 |
| 10 |
 |
Virtual Mother Life Simulator - Baby Care Games 3D | mother's care | 31 | 20 |
These five keywords: “madre”, “mother's day”, “mother s day 2020”, “mommy and daddy”, “mom and dad”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mother Simulator: Family Life”, “Frases para Mama”, “Reina Madre”, “Poemas para el 10 de Mayo - Poemas Dia de la Madre”, “Feliz Dia de la Madre”, “Pregnant Mother Simulator - Virtual Pregnancy Game”, “Oufits Para Madre e Hija”, “Frases de la Madre Teresa”, “Poemas para Mamá”, “Virtual Mother Life Simulator - Baby Care Games 3D”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “mother day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: