"moon phase" App Store Keywords Research Case | ASOTools
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"moon phase" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “moon phase” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nfl fantasy”, “california dmv”, “works”, “qr scanner”, “budget”, “anme”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “moon phase” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword moon phase from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
moon phases 42 10 250+ 65
the moon phases 34 3 250+ 67
moon phase calendar 28 7 250+ 75
calendar with moon phases 26 5 250+ 77
moon phases calendar 26 4 250+ 71

The search volume of the core keyword moon phase in Google App Store reached 51, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daff Moon Phase moon_phase 51 5
2
My Moon Phase - Lunar Calendar & Full Moon Phases full moons 55 7
3
Moon Phase Calendar moonphase 34 6
4
Phases of the Moon Calendar & Wallpaper Free fases de la luna 51 5
5
Simple Moon Phase Widget lunar phase widget ≤5 4
6
MOON - Current Moon Phase moon 53 66
7
My Moon Phase Pro - Moon, Golden Hour & Blue Hour! moons pro ≤5 30
8
Moon Phase Calendar Zodiac zodiac moon ≤5 5
9
Moon Phase Widget Free dpoisn llc ≤5 30
10
Simple Moon Phase Calendar simple moon phase calendar ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weather forecasting 66 24 250+ 152
sun 61 68 250+ 49
ertch 61 14 250+ 116
sunsets 61 2 250+ 26
sunrises 58 1 250+ 25

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather Forecast weather forecast pro free ≤5 30
2
Weather Forecast - Live Maps & Alerts blight watch ≤5 30
3
Weather Forecast Widget 2018 meteo france gratuite a 14 jours ≤5 12
4
Weather : Live Weather Forecast & Widgets aweather ≤5 14
5
Travel Weather - Forecast plan for your trip travel weather ≤5 10
6
Weather forecast, live weather myweather2 ≤5 30
7
Advanced Weather Forecast: Live Weather & Widgets advanced weather ≤5 13
8
Weather Forecast freiberger wetter ≤5 27
9
Simple weather forecast & Live Temperature App driest time of the year ≤5 17
10
Weather forecast il meteo 2013 ≤5 30

These five keywords: “weather forecasting”, “sun”, “ertch”, “sunsets”, “sunrises”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather Forecast”, “Weather Forecast - Live Maps & Alerts”, “Weather Forecast Widget 2018”, “Weather : Live Weather Forecast & Widgets”, “Travel Weather - Forecast plan for your trip”, “Weather forecast, live weather”, “Advanced Weather Forecast: Live Weather & Widgets”, “Weather Forecast”, “Simple weather forecast & Live Temperature App”, “Weather forecast”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “moon phase”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “moon phase