"croche" App Store Keywords Research Case | ASOTools
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"croche" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “croche” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “macros”, “conversion temperature”, “browsers”, “icloud drive”, “the great gatsby”, “stickers for snapchat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “croche” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword croche from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crochet 42 61 250+ 8
crocheting patterns 34 30 250+ 9
tejidos crochet 33 30 250+ 9
crocheted 31 30 250+ 8
crochet patterns 30 11 250+ 9

The search volume of the core keyword croche in Google App Store reached 38, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crochet Stitches crochet 42 61
2
Crochet.land contador de carreiras croche ≤5 4
3
Aprendendo Crochê gráficos de crochê 18 1
4
Row Counter - Knitting and Crocheting lines count knits 43 1
5
Crochet - Knitting - Embroidery - Macrame tejidos 43 11
6
Crochê Passo a Passo aplicativo de fazer crochê passo a passo ≤5 30
7
Amigurumi Today: free patterns & crochet tutorials amigurumi 45 24
8
Step by step crochet. Easy crochet jogo de banheiro de barbante passo a passo ≤5 15
9
Learn Easy Crochet. Crochet course step by step vinkam 14 3
10
Crochet Patterns free. Amigurumi today chaveiros de crochê 12 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
horoscope 64 74 250+ 112
stitching 60 18 250+ 28
co 58 68 250+ 85
cross 55 72 249 65
astrology 55 58 250+ 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Horoscope asology 55 8
2
Horoscopes & Tarot astrolis 19 8
3
Free Tarot Card Reading 2020: Love, Career, Yes No tarot card reading 2020 ≤5 3
4
Co–Star Personalized Astrology astrology 55 58
5
Face Scan: Horoscope & Astrology astrology face changer ≤5 5
6
Horoscopes – Daily Zodiac Horoscope & Astrology zonic sign 65 7
7
Tarot Zodiac zodiac faeries ≤5 5
8
Horoscope - Daily Zodiac Sign Reading زودياك 12 3
9
Daily Horoscope 2020 предсказатель гороскопа ≤5 4
10
Astroguide - Free Daily Horoscope & Tarot Reading astro guide vice ≤5 9

These five keywords: “horoscope”, “stitching”, “co”, “cross”, “astrology”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Horoscope”, “Horoscopes & Tarot”, “Free Tarot Card Reading 2020: Love, Career, Yes No”, “Co–Star Personalized Astrology”, “Face Scan: Horoscope & Astrology”, “Horoscopes – Daily Zodiac Horoscope & Astrology”, “Tarot Zodiac”, “Horoscope - Daily Zodiac Sign Reading”, “Daily Horoscope 2020”, “Astroguide - Free Daily Horoscope & Tarot Reading”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “croche”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “croche