"mermaids" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mermaids” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “herzen”, “gold”, “hill climbing race”, “republic”, “keen”, “jabber”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mermaids” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mermaids from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mako mermaids 32 21 250+ 152
little mermaids 32 5 250+ 97
mermaids wallpaper 15 4 250+ 67
mermaids games 14 5 250+ 110
mermaids mermaids 7 3 250+ 93

The search volume of the core keyword mermaids in Google App Store reached 44, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mermaids sirenas 32 5
2
Mermaid Simulator 3D - Sea Animal Attack Games gra h2o wystarczy kropla ≤5 18
3
Mermaid Craft: Ocean Princess. Sea Adventure Games mermaid 48 68
4
Mermaid Adventure Simulator: Beach & Sea Survival sereia 39 6
5
Mermaid Simulator Games: Sea & Beach Adventure sereias 39 5
6
Mermaid Secrets1- Mermaid Princess Rescue Story marmaid 53 6
7
Cute Mermaid Simulator 3D cute mermaid simulator 3d ≤5 30
8
Mermaid Secrets 7– Save Mermaids Mia secuestro 29 23
9
Mermaid Secrets11- Mermaid Princess Salon Games mermaid games 27 7
10
Mermaid Secrets2- Mermaid Girl First Crush mermaid secrets 2 7 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mean 61 44 250+ 150
color 60 91 250+ 175
fonzen 60 52 250+ 224
acquaman 60 23 249 152
frozens 60 10 250+ 82

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Queen of Mean - Sarah Jeffery Rush Tiles Magic Hop queen of mean 29 29
2
Queen of Mean - Sarah Jeffery Music Beat Tiles mean queen 19 18
3
Average Calculator (Mean, Median, Mode, Range) averager 29 14
4
Mean Median Mode Calculator median 50 40
5
Mermaid Secrets3- Mean Girl VS Mermaid Princess mean girl 53 18
6
Mean Calculator arithmetic mean calculator ≤5 30
7
Queen of Mean - Sarah Jeffery Dream Tiles juegos de ivy queen ≤5 24
8
Math Calculators for quadratic, mean, geometry.etc mean median mode range calculator 12 24
9
Mean Median Mode Calculator median calculator 43 5
10
Mean and standard deviation deviate apps ≤5 30

These five keywords: “mean”, “color”, “fonzen”, “acquaman”, “frozens”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Queen of Mean - Sarah Jeffery Rush Tiles Magic Hop”, “Queen of Mean - Sarah Jeffery Music Beat Tiles”, “Average Calculator (Mean, Median, Mode, Range)”, “Mean Median Mode Calculator”, “Mermaid Secrets3- Mean Girl VS Mermaid Princess”, “Mean Calculator”, “Queen of Mean - Sarah Jeffery Dream Tiles”, “Math Calculators for quadratic, mean, geometry.etc”, “Mean Median Mode Calculator”, “Mean and standard deviation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mermaids”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mermaids