"menulog" App Store Keywords Research Case | ASOTools
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"menulog" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “menulog” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hearts”, “lapland”, “vlcc”, “poki”, “treccani”, “gift card”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “menulog” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword menulog from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
menulog driver 18 38 249 230
menulog nz ≤5 30 91 16
menulog delivery driver ≤5 23 249 218
menulog app australia ≤5 30 249 222
menulog app ≤5 30 197 23

The search volume of the core keyword menulog in Google App Store reached 36, its difficulty level reached 1, and the number of apps related to it reached 15, among them, there are 4 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Menulog AU | Online Food Delivery menulog driver 18 38
2
Menulog | NZ Takeaway Online menulog nz ≤5 30
3
All in One Food Delivery App | Order Food Online jollebe 55 18
4
Cookfu Delivery - Template menulog.com.au ≤5 30
5
Cookfu Delivery - Ionic Template menulog.com.au ≤5 30
6
Tmix menulog.com.au ≤5 30
7
Shopa Save eightapp: book, shop & save ≤5 30
8
ShopBack - The Smarter Way | Shopping & Cashback shopback 34 38
9
Food dude - Template tc food dudes ≤5 30
10
Cookfu Store - Template restaurants.skipthedishes.com ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
chick fil a 64 50 250+ 229
chik fil a 64 50 250+ 228
foodlanda 58 24 250+ 156
pood panda 58 23 250+ 139
food near me 58 22 250+ 124

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chick-fil-A chik fil a 64 50
2
Pathway by Chick-fil-A pathway 34 42
3
All in One Food Delivery App | Order Food Online jollebe 55 18
4
Little Caesars little caesars 66 49
5
McDonald's madonald 85 43
6
Chick-Fill-A Fried & Grilled Chicken chick fill a 54 43
7
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
8
Taco Bell - For Our Fans twco bell 72 38
9
SUBWAY® aubway 54 22
10
Dunkin’ dunkin donuts 70 33

These five keywords: “chick fil a”, “chik fil a”, “foodlanda”, “pood panda”, “food near me”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Chick-fil-A”, “Pathway by Chick-fil-A”, “All in One Food Delivery App | Order Food Online”, “Little Caesars”, “McDonald's”, “Chick-Fill-A Fried & Grilled Chicken”, “Postmates - Local Restaurant Delivery & Takeout”, “Taco Bell - For Our Fans”, “SUBWAY®”, “Dunkin’”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “menulog”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “menulog