"insight timer" App Store Keywords Research Case | ASOTools
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"insight timer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “insight timer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “csjm”, “timetable”, “7 eleven”, “building team”, “thermomix”, “sprout social”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “insight timer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword insight timer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
insight timer free 12 8 246 122
insight meditation timer ≤5 20 248 175
insight timer - meditation app português ≤5 24 244 221
insight timer deluxe ≤5 21 247 211
insight timer - meditation app free ≤5 10 247 209

The search volume of the core keyword insight timer in Google App Store reached 39, its difficulty level reached 11, and the number of apps related to it reached 247, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Insight Timer - Meditation, Sleep, Music insight 46 61
2
Vipassana Meditation Timer vipassana timer ≤5 30
3
Meditation Timer meditation timer 18 15
4
Meditation Time – A beautiful meditation timer meditation time 8 10
5
Serenity: Guided Meditation & Mindfulness mediations 46 14
6
MindBell (Mindfulness Bell & Meditation Timer) the bells pub ≤5 30
7
Meditation Timer zen timer free ≤5 30
8
Medativo - Meditation Timer my meditation timer ≤5 30
9
Headspace: Meditation & Sleep mindfl 50 53
10
Medito: Free Meditation, Sleep & Mindfulness ☀️ free meditation apps 28 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
om 68 72 250+ 29
fasts 68 52 250+ 232
focussed 65 33 249 161
focuses 65 21 250+ 183
fasting 62 51 249 52

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Om Nom: Run annum 28 43
2
Om Chants Meditation HD chants 33 40
3
Om Meditation All-in-One! om mantra 19 3
4
Om Nom: Merge sa mnom 11 34
5
OM Mantra Chanting om mantra chanting ≤5 30
6
Cut the Rope FULL FREE dulce 43 25
7
Om Mantra Chanting: Meditation om om om 7 2
8
Guru Om stageplot guru ≤5 30
9
Om chanting: Healing, Meditation Music chanting 21 15
10
Om Meditation transcendental meditation mantra 12 11

These five keywords: “om”, “fasts”, “focussed”, “focuses”, “fasting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Om Nom: Run”, “Om Chants Meditation HD”, “Om Meditation All-in-One!”, “Om Nom: Merge”, “OM Mantra Chanting”, “Cut the Rope FULL FREE”, “Om Mantra Chanting: Meditation”, “Guru Om”, “Om chanting: Healing, Meditation Music”, “Om Meditation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “insight timer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “insight timer