"gift card" App Store Keywords Research Case | ASOTools
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"gift card" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gift card” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “book creator”, “video mp3”, “caulking”, “snyc”, “jumpero”, “splitting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gift card” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gift card from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gift cards 41 42 250+ 98
amazon gift card 39 17 250+ 123
visa gift card 36 12 250+ 97
vanilla gift card 36 12 249 102
app gift cards 34 12 250+ 103

The search volume of the core keyword gift card in Google App Store reached 43, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Buy Gift Cards & Visa eGifts gift cards 41 42
2
Gyft - Mobile Gift Card Wallet steam wallet gift cards 24 27
3
Make Money: Cash Rewards & Gift Cards earn money 37 38
4
Poll Pay: Make money & free gift cards cash app remuneration 43 31
5
Gift Card Balance (balance check of gift cards) apple gift card 32 15
6
Gift Card Granny – Gift card deals & rewards. giftcardgranny 19 16
7
Rewarded Play: Earn Free Gift Cards & Play Games! rewarded 50 27
8
AppNana - Free Gift Cards nanaweb 39 35
9
PushRewards - Earn Rewards and Gift Cards free google play card 12 14
10
eGifter – Online Gift Cards egifter 20 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tbay 90 32 248 143
almart 88 42 249 203
walmate 88 31 250+ 162
@walmart 88 28 248 167
warmarte 88 30 250+ 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tbay tbay app ≤5 13
2
Cardtonic: Sell Gift Cards And Bitcoins itunse card 33 30
3
TruthX : Sell Gift Cards And Bitcoins best app to sell gift cards ≤5 10
4
Gift Card Trade gift card trade ≤5 7
5
myTbaytel tbaytel 23 46
6
Patricia patrical 53 15
7
Buy Gift Cards & Visa eGifts gift card 43 53
8
Paxful Bitcoin Wallet paxful 45 36
9
eGifter – Online Gift Cards egifter 20 18
10
Pandar: Sell bitcoin & Gift cards, Bill payments pecktrade app ≤5 30

These five keywords: “tbay”, “almart”, “walmate”, “@walmart”, “warmarte”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tbay”, “Cardtonic: Sell Gift Cards And Bitcoins”, “TruthX : Sell Gift Cards And Bitcoins”, “Gift Card Trade”, “myTbaytel”, “Patricia”, “Buy Gift Cards & Visa eGifts”, “Paxful Bitcoin Wallet”, “eGifter – Online Gift Cards”, “Pandar: Sell bitcoin & Gift cards, Bill payments”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gift card”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gift card