"mens hair" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mens hair” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chess com”, “hulks”, “pinacle”, “gracia”, “monkey”, “slots⁃”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mens hair” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mens hair from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mens hairstyles 36 3 250+ 37
mens haircuts 36 3 250+ 36
hair styles for mens 36 1 250+ 42
mens hairstyle ≤5 2 250+ 34
mens hairstyle changer ≤5 30 250+ 48

The search volume of the core keyword mens hair in Google App Store reached 56, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Men Hairstyles haircuts for men 56 3
2
Men Hair Style - Photo Editor perm hair 30 3
3
Man Hair Mustache Style PRO : Boy Photo Editor hair ball 23 16
4
New Hair styles 2019(offline) men's hair frederick ≤5 30
5
Hair Style For Men hair style 50 23
6
Hair Changer Men Hairstyles buzzcut season 9 16
7
Face Hair Changer Men-Women remove facial hair 33 12
8
1000+ Boys Men Hairstyles and Hair cuts 2020 men hairstyle & haircuts ≤5 1
9
Boys Men Hairstyles and boys Hair cuts 2020 layer hair cutting 45 6
10
Hairstyles for Men and Boys: 40K+ latest haircuts your perfect hairstyle for men ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hair styler 61 11 250+ 104
hàir style 61 7 250+ 100
haircuts for men 56 3 250+ 35
hair styles men 56 2 250+ 43
haircut men 56 2 250+ 41

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair Styler Salon hair styler salon ≤5 10
2
Women Hair Style Photo Editor hair styler app 19 4
3
Toca Hair Salon 4 hair salon 57 54
4
Hair Style For Men hair style 50 23
5
Hair Styler Photo Editor какая стрижка мне подойдет по фото ≤5 3
6
Superstar Hair Salon curling hair 33 9
7
Boy Hair Style boy hair changer for boys ≤5 30
8
Magic Mirror Demo, Hair styler hairstyle magic mirror 7 3
9
Men Hair Style - Photo Editor perm hair 30 3
10
Best Hairstyles hairstyles 51 42

These five keywords: “hair styler”, “hàir style”, “haircuts for men”, “hair styles men”, “haircut men”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hair Styler Salon”, “Women Hair Style Photo Editor”, “Toca Hair Salon 4”, “Hair Style For Men”, “Hair Styler Photo Editor”, “Superstar Hair Salon”, “Boy Hair Style”, “Magic Mirror Demo, Hair styler”, “Men Hair Style - Photo Editor”, “Best Hairstyles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mens hair”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mens hair