"chess com" App Store Keywords Research Case | ASOTools
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"chess com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chess com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “roku”, “adam levine”, “2048 •”, “mews”, “helped”, “diccionarios”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chess com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chess com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chess computer 24 8 250+ 102
chess com app 14 9 250+ 119
chess combat ≤5 9 250+ 130
manual of chess combinations ≤5 30 249 221
chess companion ≤5 19 249 186

The search volume of the core keyword chess com in Google App Store reached 51, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ABCHESS - Personal Trainer обучение шахматам с нуля ≤5 5
2
Chess H5 - Talking chess game with voice control the quantum chess ≤5 30
3
Chess puzzles! chess's challenge ≤5 30
4
Chess free learn♞- Strategy board game chess learn chess free ≤5 5
5
Rival Chess red hot chess ≤5 30
6
Multiplayer Chess multiplayer chess 14 11
7
Ajedrez a la ciega offline chess memorizer ≤5 10
8
Elo Rating Chess elo rating ladder ≤5 30
9
Chess but mess chess variant ≤5 4
10
Chess Multiple Boards battle chess game of kings part 4 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
leichess 61 29 250+ 171
chess 60 82 250+ 125
italian opening 60 12 249 96
lichess 54 30 249 176
chees 53 20 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chess puzzles! chess's challenge ≤5 30
2
Blitz Chess Clock Free rapid chess game ≤5 30
3
Chess Analysis visualización del tablero de ajedrez ≤5 3
4
Alexander Alekhine - Chess Champion alexander alekhine ≤5 30
5
7-piece chess endgame training tablebase ≤5 30
6
Advanced Defense (Chess Puzzles) middlegame chess puzzles ≤5 30
7
Chess Endgame Training endgame 37 25
8
Encyclopedia Chess Combinations Vol. 3 Informant informant 3 ≤5 25
9
Chess Openings arkon: chess opening explorer ≤5 30
10
Wilhelm Steinitz - Chess Champion wilhelm steinitz ≤5 30

These five keywords: “leichess”, “chess”, “italian opening”, “lichess”, “chees”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Chess puzzles!”, “Blitz Chess Clock Free”, “Chess Analysis”, “Alexander Alekhine - Chess Champion”, “7-piece chess endgame training”, “Advanced Defense (Chess Puzzles)”, “Chess Endgame Training”, “Encyclopedia Chess Combinations Vol. 3 Informant”, “Chess Openings”, “Wilhelm Steinitz - Chess Champion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chess com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chess com