"memory" App Store Keywords Research Case | ASOTools
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"memory" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “memory” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “red eye”, “udf”, “ullu”, “share it it”, “files to sd card”, “hoop”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “memory” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword memory from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cards memory 38 6 250+ 55
memory games 35 18 249 58
game memory 29 4 249 43
ram memory 28 17 250+ 116
memory game 27 39 250+ 43

The search volume of the core keyword memory in Google App Store reached 46, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Memory games: Memory Match - a classic board games matching games 39 20
2
Lumosity: Brain Training animosity 41 30
3
Memory Game fruits memory game lite ≤5 4
4
NeuroNation - Brain Training & Brain Games cerebral 30 17
5
Memory Game: Animals memory animal ≤5 4
6
Train your Brain - Memory Games capacidades 38 39
7
Brain game. Picture Match. juegos de memoria 21 16
8
Mind games : memorize hafıza oyunları 6 6
9
Matching games Memory games Pairs: Remembery remembering 30 18
10
Mnemonist - Memory And Brain Training training memory ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
suolongo 66 30 250+ 30
free games 63 63 250+ 247
gratuitos juegos 58 44 250+ 235
free. games 55 59 250+ 247
games for free 53 59 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Perfect Ear - Music Theory, Ear & Rhythm Training perfect pitch 40 15
2
Speak English - 5000 Phrases & Sentences frazes 65 16
3
Learn English. Speak English perfectionist english ≤5 12
4
Learn Turkish - 15,000 Words learn turkish easy ≤5 6
5
Learn Norwegian Free norwegian wood 31 49
6
Learn French. Speak French learn french 34 39
7
Learn German - 15,000 Words almanca öğren 18 30
8
English with Lingualeo língua leo 28 32
9
Duolingo: Learn Languages Free duolingo 68 35
10
Learn Russian FREE ???????? russian language 28 15

These five keywords: “suolongo”, “free games”, “gratuitos juegos”, “free. games”, “games for free”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Perfect Ear - Music Theory, Ear & Rhythm Training”, “Speak English - 5000 Phrases & Sentences”, “Learn English. Speak English”, “Learn Turkish - 15,000 Words”, “Learn Norwegian Free”, “Learn French. Speak French”, “Learn German - 15,000 Words”, “English with Lingualeo”, “Duolingo: Learn Languages Free”, “Learn Russian FREE ????????”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “memory”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “memory