"mecánica" App Store Keywords Research Case | ASOTools
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"mecánica" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mecánica” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chestnut”, “deewangi”, “free mp3 songs downloader”, “goud”, “gboard”, “ciudad”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mecánica” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mecánica from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
energía mecánica 38 10 250+ 84
ingeniería mecánica 36 2 250+ 32
ingeniería electromecánica 34 2 250+ 42
mecánica automotriz 29 7 249 78
electromecánica 26 29 250+ 170

The search volume of the core keyword mecánica in Google App Store reached 43, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
YourMechanic - Technician App mobile mechanic 25 12
2
Mechanics of Solids & Fluids solids 45 5
3
Car Mechanic Workshop carfixxers - mechanic ≤5 30
4
Auto Mechanic Course body modifications course ≤5 30
5
Sports Cars Mechanic Garage sports cars mechanic garage ≤5 5
6
MechaNika mechanika game ≤5 8
7
ROW52 Search Junkyards! junk yards 53 18
8
Physics - Mechanics 2 centripetal force 36 14
9
Internal Combustion Engine - ICE internal combustion ≤5 9
10
School Bus Builder Factory – Build Transport Truck little truck builder factory ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
snapchat 83 46 250+ 86
pairbnb 80 61 250+ 237
airnbnb 80 34 249 180
rvnv 80 29 249 163
air b&b 80 23 247 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snapchat s 72 90
2
Friends for Snapchat - Find Friends snapchat nudes 34 33
3
RPLY: Anonymous Messages for Snapchat snaptbh 7 30
4
Friends for Snapchat - AddNow snap streaks 29 33
5
Bitmoji bitmoji 62 35
6
LMK: Anonymous Polls for Snapchat annonymous snapchat 14 26
7
Add friends on Snapchat , KIK & Instagram sfriend 66 39
8
Hoop hoop 49 59
9
Heyy - Make New Snapchat Friends heyyy - make friends in school ≤5 8
10
Wink - find & make new snapchat friends wink 54 31

These five keywords: “snapchat”, “pairbnb”, “airnbnb”, “rvnv”, “air b&b”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Snapchat”, “Friends for Snapchat - Find Friends”, “RPLY: Anonymous Messages for Snapchat”, “Friends for Snapchat - AddNow”, “Bitmoji”, “LMK: Anonymous Polls for Snapchat”, “Add friends on Snapchat , KIK & Instagram”, “Hoop”, “Heyy - Make New Snapchat Friends”, “Wink - find & make new snapchat friends”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mecánica”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mecánica