"gaana" App Store Keywords Research Case | ASOTools
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"gaana" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gaana” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fortnait”, “sbt”, “gumtree”, “quotes”, “restaurants”, “juegos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gaana” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gaana from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gaana.com 33 26 249 185
gaana app 31 21 250+ 135
gaana app download 26 27 250+ 189
gaana music 26 22 250+ 141
gaana free app 9 13 250+ 122

The search volume of the core keyword gaana in Google App Store reached 50, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gaana Music Hotshots Hindi Song Free Tamil MP3 App hindi song 61 37
2
Gaana Lite Music MP3 App less mb music app ≤5 15
3
Love Songs Hindi App songs hindi 61 7
4
Telugu Songs తెలుగు పాటలు MP3 Patalu Music App telugu song 51 16
5
Tamil Songs, தமிழ் பாடல்கள், MP3 Padal Gaana Music songs tamil 51 30
6
Punjabi Songs, पंजाबी गाने New DJ MP3 Music App punjabi song 63 23
7
हिंदी गाने पुराने, Old Hindi Songs MP3 Music App song old hindi 46 3
8
Gaana HotShots- Snack Short videos | Indian App hotshots 29 35
9
Gaana Music Downloader gaana hotshots video song ≤5 25
10
DJ Songs, Free DJ Gana, Party Hits, MP3 DJ App song new dj 31 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
youtub 100 54 250+ 201
insatgram 100 51 249 208
yutupgo 100 47 249 199
inestagram 100 47 249 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 35
4
DiskDigger photo recovery recovered 48 10
5
Akinator vuess 61 25
6
Wonolo wonolo 26 32
7
Hangouts hangouts 68 27
8
Flurv - Meet, Chat, Friend flur 23 36
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO shannon lee 41 52
10
SuperVPN Free VPN Client vbn 40 41

These five keywords: “golgil”, “youtub”, “insatgram”, “yutupgo”, “inestagram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gaana”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gaana