"marketing strategy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marketing strategy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wizard”, “online casinos”, “desgin”, “магазины”, “stems”, “smells”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marketing strategy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marketing strategy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
how to develop marketing strategy pro ≤5 30 250+ 69
marketing plan & strategy ≤5 30 250+ 54
digital marketing strategy ≤5 2 250+ 27
marketing strategy sessions ≤5 30 250+ 79
facebook marketing strategy ≤5 30 250+ 69

The search volume of the core keyword marketing strategy in Google App Store reached 39, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Digital Marketing Strategy digital marketing strategy ≤5 2
2
Business SMS Marketing Auto Reply / Text Messaging b2b marketing 26 5
3
Marketing Strategies marketing strategy books free ≤5 30
4
Advertising & Marketing Plan Tutorials & Strategy marketing plan 34 24
5
Marketing Strategies - Advertising Strategy how to develop marketing strategy pro ≤5 30
6
Strategic Marketing Planning marketing campaign planner ≤5 30
7
Basic Marketing মার্কেটিং কৌশল - বিজ্ঞাপন স্ট্র্যাটেজি ≤5 7
8
Marketing Plan 营销精灵 ≤5 30
9
ClickBank Marketing Strategies clickbank secrets guide 6 17
10
Marketing Strategies marketing strategy app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sensex 68 16 249 112
adwords google 66 46 249 205
analytics google 66 28 248 137
hotmart 60 43 249 202
car seller 60 18 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BSEIndia on Mobile bse sensex 58 8
2
BSE, NSE, NIFTY, MCX And Sensex-Share Market App???? nifty 50 58 7
3
Moneycontrol - Share Market | News | Portfolio money control 51 19
4
The Economic Times: Sensex, Market & Business News et 55 65
5
ET Markets : NSE & BSE India et markets 14 7
6
Investing.com: Stocks, Finance, Markets & News investor 68 36
7
MarketsMojo: Live Stocks & Share Market Investment markets mojo ≤5 30
8
Sensex Predictions sensex app ≤5 4
9
India StockX - BSE/NSE Live Markets: Chart & News bse/nse stock markets live ≤5 4
10
NSE BSE Stock Market Live nse live 39 9

These five keywords: “sensex”, “adwords google”, “analytics google”, “hotmart”, “car seller”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BSEIndia on Mobile”, “BSE, NSE, NIFTY, MCX And Sensex-Share Market App????”, “Moneycontrol - Share Market | News | Portfolio”, “The Economic Times: Sensex, Market & Business News”, “ET Markets : NSE & BSE India”, “Investing.com: Stocks, Finance, Markets & News”, “MarketsMojo: Live Stocks & Share Market Investment”, “Sensex Predictions”, “India StockX - BSE/NSE Live Markets: Chart & News”, “NSE BSE Stock Market Live”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marketing strategy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marketing strategy