"mandala" App Store Keywords Research Case | ASOTools
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"mandala" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mandala” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tubr”, “jetskis”, “milan”, “caribe express”, “love song”, “تفسير الاحلام”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mandala” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mandala from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
imandala 56 43 249 197
mandala art 48 8 250+ 57
mandalas para colorear 39 12 250+ 83
mandalas 38 11 250+ 38
mandalas para pintar 31 12 250+ 93

The search volume of the core keyword mandala in Google App Store reached 47, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mandala Coloring Pages mandala art 48 8
2
Mandoo: Mandala drawing App imandala 56 43
3
Free Mandala Coloring Book مانديلا 12 10
4
Mandala Color by Number - Mandala Coloring Book mandalas para pintar 31 12
5
Make it Mandala mandala multifinance 11 35
6
Mandala Stress Reliever stress reliever 36 8
7
Mandala: Coloring for adults mandelas 34 10
8
Mandala Coloring Book mandalas para colorear 39 12
9
Coloring Book for Me & Mandala desenhos para colorir 53 25
10
Mandala multi touch mandala ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dooding 60 61 250+ 246
art 58 79 250+ 136
24 life 58 17 250+ 117
imandala 56 43 249 197
doodle 55 74 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kids Doodle - Color & Draw Free Game tuopy 55 58
2
Doodling Around rajzolós játékok ingyen magyarul ≤5 23
3
Doodle | Magic Joy doddle 32 34
4
Doodle : Draw | Joy quick doodle ≤5 8
5
Draw it quik draw 50 24
6
Doodle Jump jump 47 73
7
Draw Something Classic draw something 36 24
8
Mandala Coloring Pages mandala art 48 8
9
Finger Art: Draw, Paint, Color & Doodle! finger arts 8 11
10
Flow Free flow 56 66

These five keywords: “dooding”, “art”, “24 life”, “imandala”, “doodle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kids Doodle - Color & Draw Free Game”, “Doodling Around”, “Doodle | Magic Joy”, “Doodle : Draw | Joy”, “Draw it”, “Doodle Jump”, “Draw Something Classic”, “Mandala Coloring Pages”, “Finger Art: Draw, Paint, Color & Doodle!”, “Flow Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mandala”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mandala