"malay" App Store Keywords Research Case | ASOTools
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"malay" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “malay” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “emulator for android”, “tents”, “temple ru”, “ceviche”, “speak”, “skyfall”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “malay” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword malay from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
malaysiakini 66 24 250+ 216
english to malayalam 63 30 250+ 36
malayala manorama 60 14 250+ 84
malay english translator 60 10 250+ 54
malay-english translator 60 7 250+ 53

The search volume of the core keyword malay in Google App Store reached 38, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Simply Learn Malay malay talk ≤5 30
2
Learn Malay Language with Master Ling malaysian language learning ≤5 1
3
Learn Malay Free malay talk ≤5 30
4
Malay English Translator terjemahan bahasa melayu ke english ≤5 8
5
Learn Malay Offline Free malaysian language learning ≤5 1
6
Learn Malay Vocabulary with Vocly malaysian language learning app ≤5 30
7
L-Lingo Learn Malay lingo 36 36
8
SPEAK MALAY - Learn Malay malay talk ≤5 30
9
Malay Voice Keyboard i can see your voice malaysia 3 ≤5 23
10
Malay Social ♥ Dating App to Date & Meet Singles sosial chat online malaysia free ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
etflix 93 38 250+ 155
nefflix 93 30 250+ 153
natflixs 93 24 250+ 135
nurflix 93 22 248 127
netflicis 93 30 249 219

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
Hulu: Stream all your favorite TV shows and movies hulu 75 36
4
iflix - Movies & TV Series nurflix 93 22
5
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
6
Netflix VR netflix vr 20 5
7
Free Netflix Movie app | Torrent Movie Downloader netflix downloader 50 25
8
Lenox Media Player leno 33 42
9
Upflix - All Netflix Updates upflix 19 13
10
XUMO for Android TV: Free TV shows & Movies سينمان 51 52

These five keywords: “etflix”, “nefflix”, “natflixs”, “nurflix”, “netflicis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Hulu: Stream all your favorite TV shows and movies”, “iflix - Movies & TV Series”, “Netflix Guide 2020 - Streaming Movies and Series”, “Netflix VR”, “Free Netflix Movie app | Torrent Movie Downloader”, “Lenox Media Player”, “Upflix - All Netflix Updates”, “XUMO for Android TV: Free TV shows & Movies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “malay”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “malay