"dental" App Store Keywords Research Case | ASOTools
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"dental" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dental” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “goodyear”, “abcy”, “garage door opener”, “penguin club”, “liputan6”, “silver price”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dental” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dental from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
delta dental 45 35 250+ 204
dental hygienist 38 25 249 112
metlife dental 37 43 248 208
aspen dental 35 49 250+ 237
carillas dentales 34 15 249 94

The search volume of the core keyword dental in Google App Store reached 49, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 23 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Delta Dental delta dental 45 35
2
BoneBox™ - Dental Lite odontologia 43 4
3
Dental Monitoring retainers 43 46
4
Dental Drugs & Anesthesia dental drugs 8 3
5
Dental Anatomy Mastery dental anatomy quizzes ≤5 30
6
Dental Companion - BDS Books, MCQ's Tests & Videos dancyclopaedia ≤5 30
7
Dental Anesthesia - SecondLook local anesthesia in dentistry 9 30
8
Dental Dictionary by Farlex minh nguyen ≤5 21
9
Dental Anatomy dentition in human ≤5 18
10
Dentist games dentist games 28 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hobby lobby 67 45 250+ 215
dentists 63 6 250+ 38
dentisting 63 4 250+ 41
dotoran 60 52 249 228
monitoring 60 39 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hobby Lobby Stores hobby lobby coupon 53 50
2
Coupons for Hobby Lobby stores by Couponat lobby up ≤5 27
3
Coupons for Hobby Store hobby libby 46 40
4
Lobby lobby 33 42
5
Coupons For Hobby Lobby app hobby lobby coupon 53 50
6
Michaels Stores michael 72 70
7
Coupons For Hobby - Promo Code & voucher 101% hobby lobby coupon 53 50
8
JOANN - Shopping & Crafts joannas fabric 60 57
9
Coupons for Michaels joan michael ≤5 25
10
Spooky Police Car Parking Games - Car Games 2020 austerity 41 39

These five keywords: “hobby lobby”, “dentists”, “dentisting”, “dotoran”, “monitoring”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hobby Lobby Stores”, “Coupons for Hobby Lobby stores by Couponat”, “Coupons for Hobby Store”, “Lobby”, “Coupons For Hobby Lobby app”, “Michaels Stores”, “Coupons For Hobby - Promo Code & voucher 101%”, “JOANN - Shopping & Crafts”, “Coupons for Michaels”, “Spooky Police Car Parking Games - Car Games 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dental”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dental