"makeup" App Store Keywords Research Case | ASOTools
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"makeup" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “makeup” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hairstyle”, “creators studio”, “pmay”, “stimulus”, “cámara”, “dow jones live”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “makeup” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword makeup from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amakeup 60 33 250+ 188
imakeup 60 31 249 176
makeup kit 45 20 250+ 125
makeup looks 43 5 250+ 55
makeup games 40 20 250+ 148

The search volume of the core keyword makeup in Google App Store reached 57, its difficulty level reached 80, and the number of apps related to it reached 250+, among them, there are 134 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouCam Makeup-Magic Selfie Cam & Virtual Makeovers amakeup 60 33
2
Pretty Makeup - Beauty Photo Editor Selfie Camera pretty 46 61
3
Eye Art: Perfect Makeup Artist eye makeup 39 30
4
Wedding Day Makeup Artist wedding day 28 13
5
MakeupPlus - Your Own Virtual Makeup Artist makeup plus 30 9
6
Candy Makeup Beauty Game - Sweet Salon Makeover caramel macchiato 36 50
7
Make-Up Me makeup games 40 20
8
Makeup Camera-Selfie Beauty Filter Photo Editor makeup filter 9 9
9
Ice Queen - Dress Up & Makeup ice queen 24 16
10
Perfect Makeup 3D perfecto's ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
sophora 72 40 250+ 199
saphora 72 39 250+ 196
sephoria 72 39 249 195
esnap chapt 72 34 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® spiel 51 59
3
Candy Crush Soda Saga sodas 46 10
4
Facebook fassabook 100 64
5
DC Legends: Fight Superheroes bat-man 63 53
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 58
8
HSK Online — HSK Study and Exams hsk 30 31
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “sophora”, “saphora”, “sephoria”, “esnap chapt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “makeup”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “makeup