"mmorpgs" App Store Keywords Research Case | ASOTools
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"mmorpgs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mmorpgs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xfinity streaming”, “flowers delivery”, “survive”, “contadores”, “patagonia”, “beside”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mmorpgs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mmorpgs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mmorpgs games 29 30 247 203
free mmorpgs 19 25 247 195
online mmorpgs 7 20 248 187
mmorpgs offline ≤5 18 250+ 214
mmorpgs with character customization ≤5 30 248 209

The search volume of the core keyword mmorpgs in Google App Store reached 33, its difficulty level reached 28, and the number of apps related to it reached 245, among them, there are 183 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RPG Toram Online - MMORPG mmorpg 52 50
2
Order & Chaos Online 3D MMORPG 混沌 26 38
3
Black Desert Mobile mmorp 51 52
4
AVABEL ONLINE [Action MMORPG] shironeko project 21 30
5
Naica Online - 2D MMORPG 2d mmorpg 7 16
6
AdventureQuest 3D MMO RPG mmo 49 65
7
Curse of Aros - MMORPG coa 39 54
8
Order & Chaos 2: 3D MMO RPG order & chaos 2 9 30
9
Rebirth Online morpg 36 46
10
AxE: Alliance vs Empire axe 38 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fiscord 83 47 250+ 216
discorded 83 30 249 17
pubgmoblie 73 37 250+ 179
gaurdian 70 38 248 161
r.a.i.d 66 30 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
2
Bot Designer For Discord discotd bot 58 30
3
Discord Bots discord bot 45 30
4
Amongcord Sync dsicord 61 48
5
Legacy of Discord-FuriousWings lagacy 55 42
6
Steam Chat steam chat 18 33
7
Foxo Stickers furry stickers 8 3
8
Rune: Teammates & Voice Chat for Games! rune 36 37
9
Really Bad Chess really bad chess 9 30
10
Gamer Chat gamer chat 7 14

These five keywords: “fiscord”, “discorded”, “pubgmoblie”, “gaurdian”, “r.a.i.d”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discord - Talk, Video Chat & Hang Out with Friends”, “Bot Designer For Discord”, “Discord Bots”, “Amongcord Sync”, “Legacy of Discord-FuriousWings”, “Steam Chat”, “Foxo Stickers”, “Rune: Teammates & Voice Chat for Games!”, “Really Bad Chess”, “Gamer Chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mmorpgs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mmorpgs