"magic the gathering" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “magic the gathering” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “prince of persia”, “čas”, “interior design”, “malika”, “le parisien”, “barbie the dream house”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “magic the gathering” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword magic the gathering from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
magic: the gathering 45 12 245 77
magic the gathering arena 34 13 248 112
magic of the gathering 29 9 248 79
magic cards the gathering 24 6 247 59
magic the gathering companion 9 26 245 185

The search volume of the core keyword magic the gathering in Google App Store reached 47, its difficulty level reached 13, and the number of apps related to it reached 246, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Magic: The Gathering Companion magic: the gathering 45 12
2
Magic: ManaStrike magic of the gathering 29 9
3
Magic: Puzzle Quest mtgo 16 12
4
Ultimate Magic Life Counter (MTG) magic life 19 14
5
MTG Rules mtg rules & oracle ≤5 30
6
Magic: The Life Counter magic the gathering life total ≤5 1
7
Dragon - MTG Life Counter life counter 19 26
8
ManaBox scryfall 27 27
9
TopDecked MTG cockatrice 28 31
10
MTG Amino for Magic the Gathering Players amino for magic: the gathering ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pokman 68 29 249 183
pocomon 68 25 249 169
poketmon 68 24 250+ 156
lokemon 68 23 250+ 152
pokémon 68 18 250+ 113

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO mwtwo 87 45
2
Pokman 吃豆豆 ≤5 30
3
Pokémon Quest pokemon games 47 17
4
Pokémon TV pokemon tv 38 18
5
Pokémon TCG Online pokemon card 41 18
6
PAC-MAN pack man 66 36
7
Pokémon HOME pokemon home 46 21
8
Pokémon Masters EX pokemon masters 44 23
9
Pokémon Café Mix polemon cafe 9 25
10
Pokémon: Magikarp Jump pkemob 68 17

These five keywords: “pokman”, “pocomon”, “poketmon”, “lokemon”, “pokémon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Pokman”, “Pokémon Quest”, “Pokémon TV”, “Pokémon TCG Online”, “PAC-MAN”, “Pokémon HOME”, “Pokémon Masters EX”, “Pokémon Café Mix”, “Pokémon: Magikarp Jump”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “magic the gathering”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “magic the gathering