"le parisien" App Store Keywords Research Case | ASOTools
×

"le parisien" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “le parisien” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “san bernardino”, “bono familiar universal”, “отслеживание посылок”, “te”, “er”, “skateboards”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “le parisien” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword le parisien from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
le journal le parisien ≤5 15 250+ 169
radio tele parisienne ≤5 5 249 55
le parisien nbv ≤5 30 250+ 227
le parisien 93 gratuit ≤5 30 250+ 218
le parisien etudiant ≤5 30 250+ 212

The search volume of the core keyword le parisien in Google App Store reached 60, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
All France Newspapers | All France News Radio TV france newspapers 19 30
2
French Newspapers france newspaper 19 30
3
Var-Matin toulon live ≤5 30
4
Map of the Paris Metro 🇫🇷 paris metro map 13 5
5
Le nouvel Economiste.fr publications du nouvel economiste ≤5 30
6
Le Parisien NBV le parisien nbv ≤5 30
7
Paris Live wood up - paris rive gauche ≤5 30
8
Fluffy Paris - Walks to discover and explore insolite paris ≤5 23
9
Presse de France courrier international - magazine ≤5 16
10
Découvrir Paris : Un jour, un monument parisien insolite paris ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bbcnews 87 28 250+ 156
саnva 82 63 250+ 242
programmes tv 82 13 250+ 111
canvas 81 61 249 43
tubufy 80 69 249 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BBC News bbc news 71 23
2
BBC World Service bbc world 34 14
3
BBC Live News bbc live tv 12 11
4
BBC Mundo noticias mundiales 38 18
5
BBC News Hindi - Latest and Breaking News App bbc hindi 55 13
6
BBC Learning English bbc bytesize 48 30
7
NBC News: Breaking News, US News & Live Video 24th news 65 21
8
BBC News Hausa bbc hausa 43 4
9
CNN Breaking US & World News cnn 72 26
10
BBC Russian bbc news russian 23 17

These five keywords: “bbcnews”, “саnva”, “programmes tv”, “canvas”, “tubufy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BBC News”, “BBC World Service”, “BBC Live News”, “BBC Mundo”, “BBC News Hindi - Latest and Breaking News App”, “BBC Learning English”, “NBC News: Breaking News, US News & Live Video”, “BBC News Hausa”, “CNN Breaking US & World News”, “BBC Russian”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “le parisien”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “le parisien