"lucky" App Store Keywords Research Case | ASOTools
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"lucky" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lucky” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “family matters”, “charli d'amelio”, “happy chick”, “اب وهوا”, “biggie”, “algebra calculator”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lucky” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lucky from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lucky pactor 63 61 250+ 243
lucky datcher 63 54 249 221
lucky pathers 63 46 249 210
lucky paccer 63 35 250+ 183
lucky charms 41 26 250+ 153

The search volume of the core keyword lucky in Google App Store reached 46, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lucky Day - Win Real Money lucky datcher 63 54
2
Lucky Money - Feel Great & Make it Rain lucky pactor 63 61
3
Lucky Supermarkets luckys 37 10
4
Lucky Party - Scratch to win lucky party app ≤5 12
5
Lucky Pusher - Win Big Rewards lucky punches 12 29
6
Lucky Toss 3D - Toss & Win Big tossing 38 6
7
Lucky Diamond luke lucky luke ≤5 25
8
Lucky Poker - Win Big Rewards paytable ≤5 16
9
Lucky Match - Win Real Money sweeps 38 25
10
Lucky Winner - Today is your lucky day game winner 12 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
qwikipedia 75 67 249 242
tiltok 70 23 250+ 136
tictok 70 23 250+ 124
tikyok 66 20 250+ 128
dolay tudey 65 60 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wikipedia wilipedia 75 39
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
Hungry Shark Evolution shark 57 71
4
Smule - Social Karaoke Singing karaok 65 66
5
Likee - Let You Shine layak 63 43
6
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
7
Google Drive google drivs 85 42
8
Skype - free IM & video calls skype 71 27
9
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
10
Shazam - Discover songs & lyrics in seconds shazam 64 45

These five keywords: “qwikipedia”, “tiltok”, “tictok”, “tikyok”, “dolay tudey”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wikipedia”, “Spotify: Listen to new music, podcasts, and songs”, “Hungry Shark Evolution”, “Smule - Social Karaoke Singing”, “Likee - Let You Shine”, “ZEDGE™ Wallpapers & Ringtones”, “Google Drive”, “Skype - free IM & video calls”, “SoundCloud - Play Music, Audio & New Songs”, “Shazam - Discover songs & lyrics in seconds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lucky”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lucky