"lose weight" App Store Keywords Research Case | ASOTools
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"lose weight" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lose weight” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ca dmv”, “jaunes”, “clas of clan”, “starboy”, “opensky”, “hide app”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lose weight” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lose weight from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lose weight diet 38 8 250+ 88
lose weight fast 37 15 250+ 110
how to lose weight 37 12 250+ 114
exercises to lose weight 34 11 250+ 130
best way to lose weight 34 30 249 124

The search volume of the core keyword lose weight in Google App Store reached 47, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lose Weight App for Men - Weight Loss in 30 Days mens 53 57
2
Lose Weight App for Women - Workout at Home loose 53 32
3
Body Diary — Weight Loss Tracker with Measures losing weight app free 18 9
4
Lose Weight in 30 Days loose weight fast 50 12
5
Belly Fat Burning fat loss 23 11
6
Lose Belly Fat in 30 Days - Flat Stomach exercícios para perder barriga 38 18
7
Fasting App - Zero Calories Fasting Tracker fasting 62 51
8
Fat Burning Workouts - Lose Weight Home Workout fat berning 38 6
9
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
10
Lose Weight Fast at Home - Workouts for Women dimagrire velocemente 18 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fasting 62 51 249 46
watchers 60 32 250+ 115
ww 59 44 250+ 133
my fitness pal 58 20 250+ 147
intermittent fasting 57 31 248 77

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fasting App - Zero Calories Fasting Tracker intermittent fasting 57 31
2
Zero - Simple Fasting Tracker zero 50 68
3
Fastic: Fasting App & Intermittent Fasting Tracker fastic 27 21
4
LIFE Fasting Tracker | Social Intermittent Fasting feasted 36 40
5
BodyFast Intermittent Fasting Tracker - Diet Coach body fast 19 14
6
iFasting - Simple Intermittent Fasting Tracker if tracker lite ≤5 9
7
Zero Calories Fasting Tracker & Intermittent Fast zero calories fasting tracker 17 12
8
Simple: Intermittent fasting and meal tracking simple health 26 16
9
Fasting Hours Tracker - Fast Timer fasting hours tracker ≤5 8
10
Clear - Intermittent Fasting & Fasting Tracker oruc mustafa ≤5 30

These five keywords: “fasting”, “watchers”, “ww”, “my fitness pal”, “intermittent fasting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fasting App - Zero Calories Fasting Tracker”, “Zero - Simple Fasting Tracker”, “Fastic: Fasting App & Intermittent Fasting Tracker”, “LIFE Fasting Tracker | Social Intermittent Fasting”, “BodyFast Intermittent Fasting Tracker - Diet Coach”, “iFasting - Simple Intermittent Fasting Tracker”, “Zero Calories Fasting Tracker & Intermittent Fast”, “Simple: Intermittent fasting and meal tracking”, “Fasting Hours Tracker - Fast Timer”, “Clear - Intermittent Fasting & Fasting Tracker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lose weight”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lose weight