"raps" App Store Keywords Research Case | ASOTools
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"raps" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “raps” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “flowers delivery”, “camsurf”, “tboo”, “honduras”, “miami hotline”, “ayakkabı”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “raps” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword raps from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crapss 56 37 250+ 175
scraps 43 19 250+ 91
bubble wraps 43 14 250+ 112
mouse traps 39 24 250+ 131
trapstar 39 30 249 216

The search volume of the core keyword raps in Google App Store reached 37, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AutoRap by Smule – Make Raps on Cool Beats authored 43 54
2
RAPS Regulatory Exchange raps regulatory exchange ≤5 30
3
Rap Fame - Rap Music Studio with beats & vocal FX rap 50 62
4
BattleMe - Rap Battle Arena & Recording Studio battle rap 28 23
5
Rap Maker - Recording Studio rap maker 17 13
6
Rapchat: Make a Hit Song rapchat 29 25
7
Rhymes for Rap (Multisyllabic), poetry slam/lyrics rhyme 40 53
8
Autotune For Rap – Voice Recorder for Singing rapper voice changer 8 6
9
Mattyb Raps all songs matty b 31 27
10
OffTop Studio: Record, Rap & Sing over Beats the studio 24 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
qwikipedia 75 67 249 242
oundcloud 75 48 250+ 201
wihsing 72 58 250+ 225
tume 70 43 250+ 210
karaok 65 66 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wikipedia wilipedia 75 39
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
Hungry Shark Evolution shark 57 71
4
Smule - Social Karaoke Singing karaok 65 66
5
Likee - Let You Shine layak 63 43
6
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
7
Google Drive googledi 85 49
8
Skype - free IM & video calls skype 71 25
9
SoundCloud - Play Music, Audio & New Songs spundcloud 75 50
10
Shazam - Discover songs & lyrics in seconds shazam 64 45

These five keywords: “qwikipedia”, “oundcloud”, “wihsing”, “tume”, “karaok”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wikipedia”, “Spotify: Listen to new music, podcasts, and songs”, “Hungry Shark Evolution”, “Smule - Social Karaoke Singing”, “Likee - Let You Shine”, “ZEDGE™ Wallpapers & Ringtones”, “Google Drive”, “Skype - free IM & video calls”, “SoundCloud - Play Music, Audio & New Songs”, “Shazam - Discover songs & lyrics in seconds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “raps”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “raps