"little pony" App Store Keywords Research Case | ASOTools

"little pony" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “little pony” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mensagger”, “grabaciones de voz”, “2 9”, “snpachat”, “webinar”, “arkansas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “little pony” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword little pony from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
my little pony 57 15 249 103
my little pony equestria girls 38 12 250+ 126
my little pony: equestria girls 37 12 249 127
my little pony games 33 14 249 132
my little pony coloring pages 29 30 250+ 86

The search volume of the core keyword little pony in Google App Store reached 32, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Little Pony Rainbow Runners ponys 48 14
2
My Little Pony: Harmony Quest my lttel pony 58 10
3
MY LITTLE PONY: Magic Princess my littel pony 58 10
4
My Little Pony Color By Magic my little pony coloring pages 29 30
5
My Little Pony Celebration questria girls 36 10
6
My Little Pony Pocket Ponies маленькой 18 25
7
Pocket Little Pony fluttershy 31 28
8
My Little Pony: Story Creator my little pony videos 14 25
9
My Little Pony AR Guide bony 29 25
10
Pony Girls Craft: Exploration raibow craft 11 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disney 70 44 249 108
gisnep 70 42 250+ 184
dismey 70 36 250+ 172
dosney 70 36 250+ 168
fisney 70 35 250+ 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney + plus 73 36
2
My Disney Experience - Walt Disney World dinsey world 56 28
3
DisneyNOW – Episodes & Live TV dosneyland 60 64
4
Disney Sorcerer's Arena sorcerers apprentice 26 45
5
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
6
Shop Disney disney shop 53 40
7
Play Disney Parks disney parks 29 12
8
Disney Emoji Blitz disney emoji blitz 31 37
9
Disney Getaway Blast brave disney 28 39
10
Disney Heroes: Battle Mode incredibles 43 20

These five keywords: “disney”, “gisnep”, “dismey”, “dosney”, “fisney”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “My Disney Experience - Walt Disney World”, “DisneyNOW – Episodes & Live TV”, “Disney Sorcerer's Arena”, “Disney Magic Kingdoms: Build Your Own Magical Park”, “Shop Disney”, “Play Disney Parks”, “Disney Emoji Blitz”, “Disney Getaway Blast”, “Disney Heroes: Battle Mode”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “little pony”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “little pony