"arkansas" App Store Keywords Research Case | ASOTools
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"arkansas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “arkansas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “whatsapp plus 2020”, “brainly”, “bmx 2”, “the room”, “revelations”, “personality types”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “arkansas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword arkansas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
arkansas state 29 15 248 137
arkansas razorbacks football 28 38 249 213
arkansas lottery 28 5 250+ 55
arkansas game and fish 26 34 250+ 200
eureka springs arkansas 24 30 250+ 2

The search volume of the core keyword arkansas in Google App Store reached 34, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Arkansas Razorbacks Gameday razorbacks 29 41
2
Arkansas Online-The Arkansas Democrat-Gazette arkansas democrat-gazette 11 36
3
Arkansas Hiker arkansas hiking trails ≤5 30
4
IDrive Arkansas idrive arkansas 18 36
5
Arkansas Game and Fish Commiss arkansas game and fish 26 34
6
Scratch-Off Guide for Arkansas State Lottery arkansas legislature ≤5 18
7
Arkansas News from THV11 todays thv 9 18
8
my Arkansas WIC arkansas wic app ≤5 30
9
Arkansas Storm Team arkansas storm team ≤5 15
10
Permit Test AR Arkansas OMV - Drivers License Test ar driver test 14 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
us banking 63 14 250+ 137
hoodsite 63 30 250+ 225
us bank 60 17 250+ 143
ohio unemployment 56 50 250+ 215
getting out 53 56 249 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
U.S. Bank - Inspired by customers us bank 60 17
2
U.S. Bank Access Online Mobile usbank mobile app 18 28
3
U.S. Bank ReliaCard u.s. bank reliacard 48 46
4
U.S. Bank Focus u.s. bank focus 28 28
5
On-Site Electronic Deposit on-site electronic deposit ≤5 3
6
U.S. Bank Trust & Investments u.s. bank trust & investments ≤5 30
7
Santander Bank US statander 77 51
8
U.S. Bancorp Investments, Inc. u.s. bancorp investments ≤5 30
9
TD Bank (US) td bank 61 44
10
Deposit Express deposit express ≤5 30

These five keywords: “us banking”, “hoodsite”, “us bank”, “ohio unemployment”, “getting out”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “U.S. Bank - Inspired by customers”, “U.S. Bank Access Online Mobile”, “U.S. Bank ReliaCard”, “U.S. Bank Focus”, “On-Site Electronic Deposit”, “U.S. Bank Trust & Investments”, “Santander Bank US”, “U.S. Bancorp Investments, Inc.”, “TD Bank (US)”, “Deposit Express”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “arkansas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “arkansas