"city wallpaper" App Store Keywords Research Case | ASOTools
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"city wallpaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “city wallpaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “megaforce power rangers”, “interests”, “creative cloud”, “kymco”, “china news”, “on-off”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “city wallpaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword city wallpaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpaper city 33 2 250+ 31
night city wallpapers 26 4 250+ 48
man city wallpapers 19 6 250+ 102
mancity wallpaper 19 3 250+ 56
man city wallpaper 19 2 250+ 30

The search volume of the core keyword city wallpaper in Google App Store reached 33, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
City Wallpapers wallpaper city 33 2
2
City Wallpaper HD hd wallpapers city 14 2
3
City Night Live Wallpaper wallpapers city 33 1
4
City Wallpapers 4K cities wallpapers 33 1
5
Beautiful City Wallpapers beautiful cities wallpaper ≤5 30
6
City at night wallpapers night city wallpaper 4k ≤5 4
7
Beach City Wallpaper wallpaper city guide ≤5 30
8
City Wallpaper HD famous city wallpaper ≤5 30
9
City Wallpaper HD world cities wallpaper ≤5 1
10
New York City Wallpapers نیویورک سیتی ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mancity 66 40 250+ 168
man city 66 18 250+ 127
metropolises 51 21 248 104
kevin de bruyne 48 47 250+ 196
metropoles 48 28 250+ 181

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Manchester City Official App man city 66 18
2
Manchester City manchester city 46 20
3
Manchester City Breaking News man city daily news ≤5 30
4
Man City Kids pep guardiola 46 28
5
Wallpapers for Manchester City gundogan 28 28
6
ManCityzens yearbook fanzine ≤5 30
7
New keyboard for manchester city manchester city keyboard ≤5 10
8
MCFC News - Fan App mcfc news ≤5 30
9
MyWALL Manchester City Wallpaper mancity wallpaper 19 3
10
Sergio Aguero Wallpapers - Man City - Argentina juegos de agüero ≤5 26

These five keywords: “mancity”, “man city”, “metropolises”, “kevin de bruyne”, “metropoles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Manchester City Official App”, “Manchester City”, “Manchester City Breaking News”, “Man City Kids”, “Wallpapers for Manchester City”, “ManCityzens”, “New keyboard for manchester city”, “MCFC News - Fan App”, “MyWALL Manchester City Wallpaper”, “Sergio Aguero Wallpapers - Man City - Argentina”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “city wallpaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “city wallpaper