"last" App Store Keywords Research Case | ASOTools
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"last" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “last” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scots”, “discore”, “şarkı”, “sony liv app”, “salzburg”, “gitar tuner”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “last” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword last from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
realastate 65 13 250+ 78
airbender the last avatar 58 51 249 220
the last of us 2 55 56 250+ 237
avatar the last airbender 55 33 250+ 189
lastpass 54 38 248 189

The search volume of the core keyword last in Google App Store reached 38, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Last Island of Survival: Unknown 15 Days lasts 41 55
2
Last Empire - War Z: Strategy z world war 2 36 20
3
Last.fm last.fm 37 21
4
Last Shelter: Survival dick’s last resort 31 46
5
Last Pirate: Survival Island Adventure survival 50 85
6
Last Day on Earth: Survival last day on earth 42 35
7
LAST CLOUDIA last cloudia 19 36
8
Last Hope Sniper - Zombie War: Shooting Games FPS last hope 19 34
9
Dawn of Zombies: Survival after the Last War d.o.z 43 41
10
The Last Maverick - Survival развивайся и выживай ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whatz upp 90 60 249 241
lotteries sambad 83 30 250+ 22
kbooking 80 68 250+ 244
games top 73 56 250+ 238
hotel 72 84 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whatz Last Seen - Online Notifier last seen 14 42
4
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
5
Whatz Last Seen Notifier - Online Last Seen spyzie 35 19
6
Free Messenger Whats Stickers New vacapis gadmocera ≤5 30
7
Hily Dating App: Meet New People & Get Great Dates hali 38 46
8
OkCupid - The Online Dating App for Great Dates okcupid 60 25
9
Whats Web wssup web 100 21
10
What's Up wotchap 90 30

These five keywords: “whatz upp”, “lotteries sambad”, “kbooking”, “games top”, “hotel”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whatz Last Seen - Online Notifier”, “Messenger for Video Call, Video Chat & Random chat”, “Whatz Last Seen Notifier - Online Last Seen”, “Free Messenger Whats Stickers New”, “Hily Dating App: Meet New People & Get Great Dates”, “OkCupid - The Online Dating App for Great Dates”, “Whats Web”, “What's Up”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “last”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “last