"kids cars" App Store Keywords Research Case | ASOTools
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"kids cars" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kids cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “anime watching”, “boards games”, “gratuito antivirus”, “substraction”, “fec”, “img”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kids cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kids cars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cars kids 29 6 250+ 111
cars kids video 24 7 250+ 102
cars games for kids 21 11 250+ 153
cars for kids 20 7 250+ 107
race cars for kids 19 7 250+ 136

The search volume of the core keyword kids cars in Google App Store reached 32, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Car game for toddlers: kids cars racing games cars forkids 45 3
2
Fun Kids Cars kida fun 29 11
3
Super Kids Car Racing In Traffic racecar 45 22
4
Monster Trucks Game for Kids 2 game for kids 43 24
5
Kids Vehicles: Emergency Lite kids vehicles 14 3
6
Racing Cars for Kids carritos para niños 33 14
7
Kids Car Racers kids car racing 19 11
8
Truck games for kids - build a house ???? car wash build a house 37 29
9
Kids Cars Games! Build a car and truck wash! kids line game vehicle ≤5 30
10
Animal Cars Kids Racing Game animals car race ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mineuraft 78 30 250+ 234
cars 67 50 250+ 212
hot 66 73 250+ 40
legos 66 23 250+ 148
carwash 66 5 250+ 32

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PJ Masks™: Hero Academy bananas in pyjamas 23 34
2
Minecraft minecraft 80 95
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
Skinseed for Minecraft minecratfs 78 30
5
Toca Kitchen 2 foods 77 38
6
slither.io game 70 100
7
Eerskraft mieniecraft 78 46
8
Boys Skins For Minecraft PE mimecraft skins 61 10
9
World Building Craft world building 26 22
10
Block Craft 3D: Building Simulator Games For Free micraff 78 30

These five keywords: “mineuraft”, “cars”, “hot”, “legos”, “carwash”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PJ Masks™: Hero Academy”, “Minecraft”, “Messenger Kids – The Messaging App for Kids”, “Skinseed for Minecraft”, “Toca Kitchen 2”, “slither.io”, “Eerskraft”, “Boys Skins For Minecraft PE”, “World Building Craft”, “Block Craft 3D: Building Simulator Games For Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kids cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kids cars