"jiu jitsu" App Store Keywords Research Case | ASOTools
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"jiu jitsu" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jiu jitsu” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “drone”, “contemplation”, “kraftwerk”, “refrescar”, “roller”, “bildern”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jiu jitsu” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jiu jitsu from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jiu-jitsu 50 6 250+ 12
brazilian jiu jitsu 28 4 250+ 9
gracie jiu jitsu 26 2 249 25
10th planet jiu jitsu 18 38 250+ 227
nogi jiu jitsu 6 9 248 82

The search volume of the core keyword jiu jitsu in Google App Store reached 39, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Great Grappling Jiu-Jitsu jiu-jitsu 50 6
2
BeJJ: Jiu-Jitsu Game | Beta дзюдо 26 17
3
BJJ fight training (Brazilian Jiu Jitsu) bjj 32 23
4
BJJ Roadmap by Stephan Kesting bjj guard game ≤5 30
5
Brazilian Jiu-Jitsu FREE ibudokan brazilian jiu-jitsu ≤5 30
6
BJJ Flow (Brazilian Jiu Jitsu) helio soneca bjj ≤5 30
7
GrappleApp - The Jiu Jitsu Game submissions101 ≤5 25
8
Jujitsu jujitsu 36 4
9
Brazilian Jiu Jitsu Training dominant techniques ≤5 22
10
Jiu Jitsu - white belt my belt professor ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ufc 66 34 249 103
yipsi meet 55 57 249 241
jitsimeet 55 34 248 181
fobotv 55 24 250+ 159
jetsi meet 55 24 247 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
EA SPORTS UFC® ea 53 66
2
UFC ufc results 48 39
3
UFC Gym ufc gym 33 42
4
All MMA - UFC, One, Bellator News & Live Fights bloody elbow 34 40
5
MMA Trainer : ufc,mma,ufc gym,fight home training arte marciales mixtas 21 9
6
UFC KNOCKOUT: MMA Card Trader ufc knockouts 11 27
7
MMA Pankration cain velasquez 31 40
8
Fighting Star fighting star game offline ≤5 17
9
Real Boxing 2 creed 2 43 44
10
UFC Ultimate Sound ufc ultimate sound ≤5 30

These five keywords: “ufc”, “yipsi meet”, “jitsimeet”, “fobotv”, “jetsi meet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “EA SPORTS UFC®”, “UFC”, “UFC Gym”, “All MMA - UFC, One, Bellator News & Live Fights”, “MMA Trainer : ufc,mma,ufc gym,fight home training”, “UFC KNOCKOUT: MMA Card Trader”, “MMA Pankration”, “Fighting Star”, “Real Boxing 2”, “UFC Ultimate Sound”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jiu jitsu”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jiu jitsu