"paypay" App Store Keywords Research Case | ASOTools
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"paypay" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paypay” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “otter”, “snyc”, “롤토체스”, “moria”, “recovery”, “cursed”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paypay” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paypay from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
paypayフリマ ≤5 30 247 234
paypaynearly app ≤5 28 249 245
paypay corporation ≤5 24 249 234
ソリティアクラシック paypay ≤5 13 250+ 193
paypayhere ≤5 30 247 199

The search volume of the core keyword paypay in Google App Store reached 40, its difficulty level reached 35, and the number of apps related to it reached 249, among them, there are 200 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
2
PayPay paypay japan ≤5 30
3
PayPayモール paypay corporation ≤5 24
4
PayPal Business: Send Invoices and Track Sales paypal business 36 21
5
PayPal Here - POS, Credit Card Reader credit card paypal 31 11
6
フリマ一括検索! メルカリ、ラクマ、PayPayフリマを一括検索できる!- フリマサーチ paypayフリマ ≤5 30
7
PayPal Prepaid paypal prepaid 34 24
8
TokenPocket Wallet. EOS, Bitcoin, Ethereum, TRON tokken 41 33
9
Puppy Town - Merge & Win???? pup 60 72
10
PlaySpot - Make Money Playing Games money make 33 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 29 248 126
amazom 100 22 247 110
amzoma 100 30 250+ 160
amazun 100 30 249 169
amazon 93 62 249 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 22
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets leslie neland ≤5 30
4
Prime Video - Android TV believed 51 48
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Prime Now amazon fresh 45 25
8
Amazon Photos amazon photo 47 35
9
Amazon Alexa alexa 61 32
10
Amazon Drive amazon drive 35 26

These five keywords: “amaxon”, “amazom”, “amzoma”, “amazun”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Prime Video - Android TV”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Assistant”, “Amazon Prime Now”, “Amazon Photos”, “Amazon Alexa”, “Amazon Drive”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paypay”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paypay