"jam" App Store Keywords Research Case | ASOTools
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"jam" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jam” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rubik cube”, “ip scanner”, “neji hyuga”, “talk with stranger”, “play it”, “мультиков”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jam” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jam from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
james rodriguez 61 50 250+ 205
jamie dornan 58 58 250+ 242
jamboard 54 36 250+ 191
jamie foxx 53 45 250+ 206
pjamax 53 30 250+ 185

The search volume of the core keyword jam in Google App Store reached 40, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jam WiFi jam wifi 15 11
2
Jamboard jamboard 54 36
3
Animal Jam - Play Wild! animal jam 52 32
4
Music Maker JAM - Song & Beatmaker app music maker 41 27
5
Cookie Jam™ Match 3 Games | Connect 3 or More clokies 60 56
6
Parking Jam 3D parkings 70 15
7
Cookie Jam Blast™ New Match 3 Game | Swap Candy cookie jam blast 18 16
8
Juice Jam - Puzzle Game & Free Match 3 Games jucie jam 51 21
9
Crossword Jam crossword jam 20 14
10
Jam League Basketball space jam 2 41 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yutupgo 100 47 249 199
yiutuber 100 43 250+ 193
yputube 100 41 250+ 203
yutuob 100 40 249 186
yotob 100 38 248 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Music - Stream Songs & Music Videos u tiube 100 30
3
YouTube Kids youtoubu 100 30
4
Video Player & Downloader for Android yootubego 78 30
5
BaroTube, Floating Video Player baro 23 33
6
Video Tube & Play Tube hotel video tube ≤5 30
7
KidsTube kidstube 26 14
8
Video Player этуп гоу ≤5 12
9
Go Lite youtube go terbaru 2020 tanpa ku ≤5 22
10
YouTube for Android TV youtube goooo 58 27

These five keywords: “yutupgo”, “yiutuber”, “yputube”, “yutuob”, “yotob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Kids”, “Video Player & Downloader for Android”, “BaroTube, Floating Video Player”, “Video Tube & Play Tube”, “KidsTube”, “Video Player”, “Go Lite”, “YouTube for Android TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jam”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jam