"jackets" App Store Keywords Research Case | ASOTools
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"jackets" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jackets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pandora jewelry”, “canlı yayını”, “baybayin translator”, “hp printer”, “contas”, “tori”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jackets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jackets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
leather jackets 48 20 250+ 93
mens jackets 46 1 250+ 23
jackets for women 43 3 250+ 24
jackets for girls 38 8 250+ 57
mens winter jackets 38 30 250+ 19

The search volume of the core keyword jackets in Google App Store reached 32, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Men Jacket Photo Suit Editor 2020 chaqueta 33 18
2
Man Jacket Photo Suit jacket 33 44
3
Women Winter Jacket Suit ???? jackets for women 43 3
4
Man Leather Jacket Photo Suit chaqueta 33 18
5
Georgia Tech Yellow Jackets georgia tech 37 21
6
Coats and Jackets Women casaco 29 10
7
Men Denim Jeans Jackets Photo Editor jackets jack ≤5 14
8
Coats and Jackets Women cute jackets 16 19
9
Women's jacket fashion design jackets for women 43 3
10
Men's Fashion Jackets jackets online shopping ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
maisons du monde 66 28 250+ 161
levi 65 32 250+ 159
tommy hilfiger 57 42 250+ 204
ambercombie 56 56 250+ 243
levis 56 31 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Westwing Home & Living troppotogo 21 40
2
Zara Home zara home 54 31
3
Côté Maison : déco & design côté maison ≤5 30
4
La Redoute - Shopping Fashion & Home la redoute 43 49
5
El Mueble el mueble ≤5 30
6
ELLE Décoration elle décoration magazine ≤5 30
7
IKEA ilea 87 45
8
Wayfair - Shop All Things Home wayfair 70 43
9
Houzz - Home Design & Remodel houzz 50 16
10
Joss & Main: Home Furniture & Decor joss and main 43 47

These five keywords: “maisons du monde”, “levi”, “tommy hilfiger”, “ambercombie”, “levis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Westwing Home & Living”, “Zara Home”, “Côté Maison : déco & design”, “La Redoute - Shopping Fashion & Home”, “El Mueble”, “ELLE Décoration”, “IKEA”, “Wayfair - Shop All Things Home”, “Houzz - Home Design & Remodel”, “Joss & Main: Home Furniture & Decor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jackets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jackets