"free escape games" App Store Keywords Research Case | ASOTools
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"free escape games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free escape games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nusrat fateh ali khan”, “cliques”, “ssa gujarat”, “carteira de trabalho digital”, “pes 2018”, “new years ev”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free escape games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free escape games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
escape games free 43 17 250+ 122
escape games for free 34 14 250+ 107
free escape room games 13 12 250+ 127
escape room games free ≤5 30 250+ 143
100 rooms escape games free offline ≤5 30 250+ 126

The search volume of the core keyword free escape games in Google App Store reached 36, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
501 Free New Room Escape Game - unlock door escape games free 43 17
2
Spotlight: Room Escape escaple room 55 19
3
Fun Escape Room Puzzles – Can You Escape 100 Doors rätsel lösen 12 20
4
Escape Room Adventure Mystery - Parallel Room Game mystery room 13 12
5
New Escape Games - The Unsolvable new escape games 12 10
6
You Must Escape escaping games 34 18
7
New Room Escape Game - Secret Escape, Mobiescape 123bee escape games ≤5 4
8
Room Escape - Can You Escape this 1000 Doors cramped - simple tough game ≤5 30
9
Free New Escape Games 032- Best Escape Games 2020 new mass games 2020 ≤5 25
10
Escape Game: Locked Door And Lost Key forgotten key ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hdocs 66 59 250+ 238
break prison 61 13 250+ 85
prison breakouts 61 8 250+ 85
uscape 58 60 249 247
spot light 58 14 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HDoCS Mobile hdocs mobile ≤5 26
2
HDoCS Tablet hdocs mobile ≤5 26
3
NUVICO Mobile nuvico ev mobile ≤5 30
4
Crackle lacey chabert 48 57
5
Can You Escape ecscape 46 29
6
PAC-MAN pack man 66 45
7
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
8
Miraculous Ladybug & Cat Noir mila kunis 60 56
9
Text Free: Free Text Plus Call pringer 60 48
10
Flip Diving diveing 46 28

These five keywords: “hdocs”, “break prison”, “prison breakouts”, “uscape”, “spot light”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HDoCS Mobile”, “HDoCS Tablet”, “NUVICO Mobile”, “Crackle”, “Can You Escape”, “PAC-MAN”, “Epic: Kids' Books & Educational Reading Library”, “Miraculous Ladybug & Cat Noir”, “Text Free: Free Text Plus Call”, “Flip Diving”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free escape games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free escape games