"quote of the day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “quote of the day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “prism”, “i.p.l”, “akali”, “aprender ingles”, “for sale”, “goldeneye”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “quote of the day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword quote of the day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
daily quote of the day 11 4 250+ 72
best quote of the day ≤5 30 250+ 76
dp quote of the day ≤5 30 250+ 70
qotd – quote of the day ≤5 30 250+ 57
islamic quote of the day pro ≤5 30 250+ 53

The search volume of the core keyword quote of the day in Google App Store reached 44, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Motivational Quotes - Daily Quote & Status Message qoute of the day 50 4
2
Motivation - Daily quotes motivacional quotes 63 4
3
Quote of the day quote of the day 2011 ≤5 2
4
One Quote A Day a quote a day 50 6
5
Quotes - Daily doses of wisdom motivacional diario gospel ≤5 15
6
Inspirational Quotes Free inspired quotes 61 3
7
Daily Quote - Positive quotes daily quote 26 14
8
Daily Positive Quotes positive-quotes 58 3
9
Daily Motivational Quotes | Inspiring Positive App motivational quotes in english 36 4
10
Daily Quotes for Motivation: Inspire daily quotez 31 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mems 72 19 249 105
9 gag 66 39 250+ 194
questes 66 27 250+ 192
quotes for life 65 7 250+ 53
quotes about love 65 5 250+ 46

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Memes Maker & Generator + Funny Video Meme Creator memes 63 62
2
Meme Soundboard 2020 soundboard 43 63
3
Dank Meme Soundboard -MLG, Ringtones, Alarms &More meme dank 48 6
4
Funny Quotes and Memes memes funny 60 30
5
Meme Generator Free meme 63 80
6
Meme and Vine Soundboard carl wheezer 36 30
7
Memasik - Meme Maker Free мем 46 13
8
MEME Soundboard Ultimate 2020 mlg soundboard ultimate memes ≤5 2
9
Meme Soundboard - The GREATEST memes! all the memes ≤5 5
10
MEMS_Diag_lite diag 26 30

These five keywords: “mems”, “9 gag”, “questes”, “quotes for life”, “quotes about love”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Memes Maker & Generator + Funny Video Meme Creator”, “Meme Soundboard 2020”, “Dank Meme Soundboard -MLG, Ringtones, Alarms &More”, “Funny Quotes and Memes”, “Meme Generator Free”, “Meme and Vine Soundboard”, “Memasik - Meme Maker Free”, “MEME Soundboard Ultimate 2020”, “Meme Soundboard - The GREATEST memes!”, “MEMS_Diag_lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “quote of the day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “quote of the day