"in touch ministries" App Store Keywords Research Case | ASOTools
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"in touch ministries" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “in touch ministries” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bl”, “r2-d2”, “red roof inn”, “eol”, “nception”, “gamea”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “in touch ministries” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword in touch ministries from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
in touch ministries messenger ≤5 30 250+ 143
in touch ministries charles stanley ≤5 30 250+ 132
in touch ministries app ≤5 30 250+ 63
in touch ministries devotional ≤5 30 250+ 44
in touch ministries daily devotional ≤5 30 250+ 38

The search volume of the core keyword in touch ministries in Google App Store reached 33, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
In Touch Ministries ministries 39 55
2
In Touch Ministries in touch 35 44
3
Dr. Charles Stanley Sermons northside baptist sermons by pastor hal wynn ≤5 30
4
Dr. Charles Stanley - Sermons - Daily Devotional dr charles stanley bible study ≤5 3
5
Charles Stanley - In Touch Ministries in touch 35 44
6
Dr. Charles F. Stanley Daily Sermons/Devotionals dr. charles stanley sermons ≤5 30
7
InTouch ministry App intouch ministries 33 14
8
Daily Devotional - Dr. Charles Stanley dr charles stanley daily devotional ≤5 30
9
Dr. Charles Stanley's Podcast, Videos & Sermons dr.stanley's house 2 ≤5 26
10
Charles F. Stanley Daily Sermons intouch org 18 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
office.365 83 30 248 133
canvas 81 60 248 50
canva 76 58 248 129
cjrome 75 46 248 198
office 365 75 25 249 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Routeget Technologies - Microsoft Dynamics 365 logikosoft technologies ≤5 30
2
CalendarZ syncml lite for ios ≤5 30
3
NextG Office portal.office.com ≤5 30
4
MS-600 Virtual Exam - Microsoft 365 Core Services microsoft office 365 education version ≤5 16
5
SMS Organizer sms organizer app ≤5 30
6
Microsoft Partner Center sherweb 11 30
7
WorldCard for Office 365 worldcard for office 365 ≤5 30
8
PrinterOn for Microsoft printeron for citrix ≤5 30
9
Project Finder for Dynamics365 project finder for dynamics 365 ≤5 30
10
Dynamics AX 2012 dynamics ax 2012 expenses app ≤5 30

These five keywords: “office.365”, “canvas”, “canva”, “cjrome”, “office 365”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Routeget Technologies - Microsoft Dynamics 365”, “CalendarZ”, “NextG Office”, “MS-600 Virtual Exam - Microsoft 365 Core Services”, “SMS Organizer”, “Microsoft Partner Center”, “WorldCard for Office 365”, “PrinterOn for Microsoft”, “Project Finder for Dynamics365”, “Dynamics AX 2012”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “in touch ministries”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “in touch ministries