"ice" App Store Keywords Research Case | ASOTools
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"ice" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ice” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “savory”, “positive singles”, “arcadis”, “free music youtube”, “frost”, “triumph”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ice” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ice from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mp3 juices 87 11 249 86
mp3 juicee 87 11 249 82
office.365 83 30 248 133
comiceria virtual 77 57 249 225
comiceria birtual 77 53 250+ 220

The search volume of the core keyword ice in Google App Store reached 47, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ICE - In Case of Emergency in case of emergency 17 5
2
Ice Scream 3: Horror Neighborhood ice creamery 68 7
3
ICE - Minimalistic Strategy ice wars ≤5 22
4
ICE - In Case of Emergency - Medical Contact Card hsc emergency app ≤5 30
5
Ice Scream 1: Horror Neighborhood 1 68 82
6
Ice Scream Episode 2 : Horror Neighborhood i c e cream 68 9
7
Ice Report ice report ≤5 30
8
Medical ID (Free): In Case of Emergency seized 50 44
9
Baldi Ice Cream: Horror Neighborhood ice cream for ice cream 44444 ≤5 11
10
Ice Crush 2 crush 2 ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
c o c o 70 22 246 128
1 68 82 250+ 163
scrat 68 73 250+ 61
(1) 68 22 249 145
£1 68 20 250+ 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coco - Live Video Chat coconut coco 64 54
2
Coco coco whatsapp 28 12
3
Coco Party - Dancing Queens co co 45 41
4
Music Idol - Coco Rock Star coco star 10 23
5
Coco Ice Princess coco ice princess 14 16
6
High School Crush - First Love crushes 51 15
7
Shopping Mania - Black Friday Fashion Mall Game shop a holic 29 47
8
Cheerleader Dance Off - Squad of Champions cheer 46 46
9
Acrobat Star Show - Show 'em what you got! acrobatic 43 25
10
Disney+ disney plost 73 30

These five keywords: “c o c o”, “1”, “scrat”, “(1)”, “£1”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coco - Live Video Chat coconut”, “Coco”, “Coco Party - Dancing Queens”, “Music Idol - Coco Rock Star”, “Coco Ice Princess”, “High School Crush - First Love”, “Shopping Mania - Black Friday Fashion Mall Game”, “Cheerleader Dance Off - Squad of Champions”, “Acrobat Star Show - Show 'em what you got!”, “Disney+”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ice”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ice